The Digital Campus

The Digital Campus

Your Feedback


One of the most important benefits of social media is the ability to receive feedback and act on it. Along those lines, we appreciate your feedback on the kickoff meeting that took place on May 24, 2011.  Find below some of the results and take away messages. Access the complete survey report.

Content of the meeting

We were happy to learn that the majority of the survey responders found the speakers, presentations, and networking opportunities to be above average. Additionally, you found all sessions to be above average except for the session on “Understanding your Reports” which you found average.  Most participants had no problem understanding the sessions with the majority of respondents expressing that they had understood all sessions very well.

Usefulness of the content presented

Fifty two percent of you expressed that you are very likely to use the information, materials, and/or recommendations from the meeting, with 42 percent likely to integrate social media into their communications, and 41 percent likely to develop a plan to organize your team’s work.

Outside presentations

While 88 percent of you appreciated Swisscom’s presentation on their social media strategy, yet most of you expressed interest in hearing from a University social media practitioner.


– Examples for best practices – even if universities are somehow different to private companies, there is definitely valuable input!
– From my point of view, understanding how such a company is organized give us good tips to organize our work in our structure.
– I would be interested in practitioners from educational institutions because when it comes to practice you see what really works.
– Even if Swisscom’s presentation was interesting and useful, brands and Swiss universities are not sharing the same communication objectives. Students are not clients.

Group exercises

Seventy-eight percent of those who responded said they participated in the group exercises and 62 percent showed interest in future group exercises. However, some participants expressed they were absorbed by business emails, had to leave the meeting early, and/or were too tired to participate in the interactive portion at the end of the day.


– More time, perhaps in another location (not in a auditorium)
– Could you perhaps assign the group projects in the beginning of the session so that we can have more time to reflect on how to translate cases into our own projects?
– …and more time to realize it

Most valuable aspect of the meeting

From all the responses received, networking and meeting your peers seemed to be what you valued the most from the meeting, followed by “feeling motivated,” and the overall positive atmosphere.


– To meet all the people. In the daily life we are somehow competitors. Through the meeting we had a very easy and natural access to the marketing people of other universities and are now connected to each other by Twitter. Through Twitter we share information and learn from each other in a very friendly and uncomplicated way. Our report: Very helpful Best Practice: We do not need to invent the wheel again, as we say in Switzerland.
– Quality on focus and diversity of aspects presented
– To see what other institutions are doing.
– To feel the trend in Social Media (Facebook, Twitter & Co)
– There was a “wake-up-effect”, motivating
– Best practices examples of US Universities (although I would have liked to go deeper in their strategy and way of acting)
– Meeting other communication specialists form Swiss universities.

Suggestions for the future

Some of you provided some very valuable suggestions, which will be taken into account for future meetings as well as for the overall program.


– Don’t go so quick on basic things (analysis of our reports, how does Twitter work…). Less breaks!
– smaller group, more interaction and hands-on sessions
– keep the agenda full as it was – I am sure that there was something for everybody. Focusing solely on one topic might be too risky since we participants are coming from different contexts
– Create several groups to correspond better to the level of social-media knowledge of each participant.
– The level between participants is very different, sometimes it was too fast, sometimes it was too basic. Maybe groups like beginners, advanced … should be created.
– A meeting with such a large number of participants is a good networking opportunity but has its limits to discuss problems and questions thoroughly. To hear case studies of universities would be interesting (how others did it, overcame difficulties etc.)
– Longer and more elaborated practitioners session(s), deeper research, less US-related cases (more European ones)

Knowledge levels: The strongest takeaway from your feedback is the need to address the various levels of knowledge within the group. In the future, all webinars and meetings will more clearly indicate the level of knowledge required to participate and which group (basic, intermediate, expert) will benefit most.


– Actually, the contents were not new to me at all.
– Create several groups to correspond better to the level of social-media knowledge of each participant.

Venue: As far as meeting venues are concerned, we are aware that many of you found the venue unfit for such a meeting and wished for break out rooms to carry out group exercises. We will definitely keep this in mind when selecting a future meeting venue that can accommodate such a large group. We are still immensely grateful to Swisscom for so generously providing us with space. 

More local case studies and examples: Many of you expressed the need to hear from academic practitioners and/or social media practitioners in Europe. We understand the nature of the request and are committed to providing you with the best content available, including examples from Europe.

Lessons learned

We had a successful start to the program and are motivated by your feedback and enthusiasm. Thanks to some of your suggestions, we will be tightening and polishing aspects of the program to better address your needs.

It is worth reiterating the objectives of the program: to provide all relevant participants with the tools and knowledge to leverage social media to promote their institutions. The content we provide can help you determine whether social media is right for your institution. If you are ready to begin or already engaged in social media, you can learn how to better reach your institution’s objectives with the help of these tools.

As always, we welcome your feedback and are grateful that you are taking part in this journey. Join us for the next webinar on June 30, 2011, on crisis communication with the web team from University of Texas at Austin (invitation to follow).

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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