Twitter is great, but we all know it can get overwhelming at times. A more organized approach to Twitter can be achieved by making use of its less known functions: its lists.
You can create your own lists, or use lists that have been created already. There are tons of lists out there that are awesome collections of great sources.
Are you using them already? If you do, we’d love to hear how in the comments. If you don’t, then take a look at our top reasons why you should consider them.
Know What Your Alumni Are Up To
Let’s start with a Twitter list champion: the Stanford Alumni team. One of the first times we met with Adam Miller, Director of Digital and Data Services, he showed us how they organize their alumni by the field they are active in. They have a list with alumni in tech, design and fashion, politics, and so on.
Browsing through each list and keeping an eye on what they are tweeting about, provides great content for interactions, retweets, and possibly even content for alumni success stories.
Also check out Boston College’s alumni Twitter with its 73 (!) lists, even featuring one for each class. How great for alumni to instantly see what former classmates are up to!
Connect With Journalists And Influencers
A list is a great way to have an overview of journalists and gives you a neat view of their profiles and Twitter handles. They easily let find out what journalists, reporters, and bloggers are researching and writing about, to feed them with research and experts from your institution.
Journalists often reach out on Twitter to let their followers know that they need help for a story, so be the first to respond. And of course retweeting their content or mentioning them in your tweets is always much appreciated.
There are tons of lists of journalists on Twitter, even ones with journalists in Switzerland (check this one out). You might not even need to create your own. Some publications have a list of their own journalists, like the New York Times, who also has very specific lists (check out all their environment reporters).
The same can be applied for influencers on Twitter who are not necessarily in journalism. If you are pushing news about research results in a certain field, find out who the influencers are and target them specifically by mentioning them. They are probably much more likely to favorite or retweet your news.
Curate Useful Lists
You can add value to journalists, students, and others by creating lists that are useful to them and make you a valuable resource. You can share these lists with your followers and encourage them to subscribe.
A Twitter list with event attendees, speakers, and other involved parties for example allows everyone to easily see who else is attending and interact with each other during, and of course before and after, the event. And of course you can use this the other way around if you attend an event and want to see who else is attending.
Know What Your Competitors Are Up To
How to Search for Twitter Lists
Twitter doesn’t make it too easy to discover great lists. You could simply check other Twitter users’ lists to see if they have something you are interested in, or you can do a Google search by jotting the following into the search field:
site:twitter.com inurl:lists <insert search term>
Oh and by the way, you can easily add a stream to Hootsuite with your own lists or the ones you subscribed to.