The Digital Campus

The Digital Campus


Webinars are held via Zoom, take place around 4pm Swiss time and last 60 minutes. An invitation for the webinars will be sent to you a few weeks before it is scheduled. Email us if you are missing an invitation.

In order to participate in these sessions,  you need a computer with speakers, an internet connection, and meeting information to log in. Compatible with Windows, Mac, Linux, Unix, and Solaris. You can also download webex on your iphone and other devices. To learn more about how to join a meeting, watch this quick video (choose join from email).

There is no cost associated with joining a webinar, but it is only open to Digital Campus members. Check the latest program update in your inbox for more information about how to participate.

Upcoming webinars

Date Webinar Topic
 October 2, 2017 at 4pm Swiss time  Snapchat and the Next Generation of Social

with Matt Horne

Matt Horne, Digital Marketing and Social Media Officer at Newcastle University, will present his experience, success stories and learnings using Snapchat as an engagement tool for Newcastle University.



Previous Webinars 

2017 webinars

Date Webinar Topic
June 28, 2017 at 4pm Swiss time Higher Education Digital Social Transformation

with Phil Chatterton

Phil Chatterton, Higher Ed Principal at Hootsuite, took us through current major social trends impacting Higher Ed, how to adapt to them and the success stories that came with them.

April 19, 2017 at 4pm Swiss time The Essentials of a Successful Inbound Marketing Strategy

with Philippe Taza

In this webinar, Philippe Taza, founder of Higher Education Marketing talks persona construction, analytics monitoring, SEO optimization and other related topics to ensure your next inbound campaign brings you the results you want.

 February 14, 2017 at 4pm Swiss time  Mythbusting Websites

with Michael Stoner

Research shows significant disconnect between what prospective teens value when they visit your .edu and what higher education marketing and enrollment professionals believe they value. Based on 2016 research conducted by mStoner, Inc. and Chegg, the resulting presentation explores where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.


2016 webinars

Date Webinar Topic
June 16, 2016 at 4pm Swiss time Writing for the Web in the Age of Social Media

with David Harris

From sound bites to 140-character limits, communications work now often depends on concise writing. In this webinar, we’ll examine principles and techniques of writing short with David Harris.

May 3, 2016 at 4pm Swiss time Faculty Experts

with Fran Zablocki

Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit enrollment and public relations efforts.

Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio, and panels. Staff in marketing, public relations, and individual departments are tasked with coordinating efforts to promote faculty and their academic programs to media professionals and prospective students. Both faculty and staff should work together to improve the way faculty information is gathered, presented, and promoted via institutional websites. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical content pool to raise the prominence of your institution.

What you’ll learn:

  • Content strategy practices to leverage faculty expertise on your academic program pages and throughout your entire website.
  • Recommendations for building a faculty experts center and maximizing the promotion of faculty expertise and engagement with media professionals.
  • Identification of the types of content needed for robust faculty profiles.
  • Tactics to establish sound faculty content management and governance.

Please note that this webinar is only accessible for Digital Campus members.

March 17, 2016 at 3pm Swiss time  Academic Program Pages

with Ben Bilow and Abby McLean

Less is more; the visuals are the narrative; and the moment is what matters most. Join Senior Creative Director Ben Bilow and User Experience and Visual Designer Abby McLean from mStoner as they discuss the research and rationale behind their work on Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.

What you’ll learn:

  • How prospective students find and explore programs.
  • What information they find most — and least — helpful and intriguing.
  • How to structure your program pages clearly and consistently.
  • What you should consider in planning a responsive program finder.
February 2, 2016 at 4pm Swiss time

Helping researchers understand the power of storytelling for science communication

with Liz Neeley

University press officers are tasked with helping their faculty connect with journalists and members of the public. In addition to budgeting very little time to dedicate to these efforts, many researchers approach them with significant misunderstandings of how to best achieve their goals. Personal stories, anecdotes, and emotions are some of the most powerful ways to connect to people, and yet some of the least appealing tactics for many scientists.

In this webinar, Liz Neeley will discuss science storytelling, using a combination of empirical data and years of experience coaching scientists for interviews and stage performance.

This session will focus on how press officers can educate and empower their researchers to use storytelling as an ethical, effective component of their science communication efforts.



2015 webinars

Date Webinar Topic
October 13, 2015 at 4pm Swiss time Digital Storytelling: Why it works and how to get started

with Voltaire Santos Miran

People are wired for stories, and digital media allow us to bring life to those stories through words, images, sounds, and moving pictures.

This webinar will explore the six elements of a digital story and consider pace-setting examples drawn from news media, colleges and universities. If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss it!

January 22, 2015 Content Strategy for Program, Major and Degree Pages

with Doug Gapinski

Doug from mStoner will share how to create better user experience for prospective students as they visit majors, degree and program pages.

March 10, 2015 Tap Into the Power of Your Brand

with Deb Maue

Unless you just opened your doors, you already have a brand. The key is understanding what it is and knowing how to evolve it.This webinar will give marketing professionals a practical approach to understanding the strengths, weaknesses, and opportunities of their current brand, and a roadmap for leveraging the current brand to create an authentic, and aspirational brand that inspires internal and external audiences alike.

June 16, 2015, 4pm Swiss time Information Architecture: The Journey, The Destination, and the Return Trip”

With Fran Zablocki

You will gain a comprehensive understanding of information architecture best practices in higher education. We will answer questions that cover a range of topics, including user behavior, labeling, user experience, training, governance, top-down IA, bottom-up IA, and staff and professional development.

  • What is information architecture? What isn’t information architecture?
  • Why can’t visitors find anything on my site?
  • What are some common mistakes and solutions?
  • What paths do people commonly take to find information?
  • What should I call this link?
  • Where does IA fit into user experience (UX) and how can it improve overall UX?
  • How can I educate people on my campus about what IA is?
  • What does a professional IA practice look like? Which staff positions should be responsible for IA?
  • What do I do beyond the first level of navigation?
  • How do I turn this wall of text into something usable?
  • What skills are required for working on information architecture?
  • What are some good resources for IA? Where do I start?
September 17, 2015 #FollowTheLeader: Lessons in Social Media Success from HigherEd CEOs

with Dan Zaiontz

Once upon a time, college and university presidents distrusted social media. But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram.

In a groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media — or learn how to use it more effectively.

Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike — and for those who advise them.



2014 webinars

Date Webinar Topic
February 11, 2014 Best Practices for Social Media Planning & Publishing
Georgy Cohen from will share how others have mastered the art of planning content for social media.

March 27, 2014 Generating Content Ideas with Web Analytics with Rick Allen
Coming up with new content topics is tough. After years of blogging or writing articles, it’s easy to feel as though you’ve written all there is to write about. Wouldn’t it be nice if our readers told us what they’d like to read? Well, actually they do. This webinar will discuss in detail a number of ways web analytics can help you discover what content topics your readers care about.

May 15, 2014 OH (overheard) in Higher Ed: Six Things that Drive you Mad
If you are a marketing and communications professional, you probably think about “doing more and more with less and less” every week. And, one of your daily concerns might come from working with a large and vocal committee to make decisions about a critical project with a tight deadline.Talking through each of the six things that probably bug you every week, mStoner Senior Strategist Susan T. Evans will share tips, ideas, and advice for making your way around the barriers to excellent marketing and communications work on your campus. Join us as we discuss ways to cope and succeed!

June 26, 2014 Social Media Campaign Basics
Prospective students are often willing to shift their social media use to a platform that suits them best. And to capture their attention, colleges and universities best be willing to shift with them.In this webinar, we’ll tackle the key components of successful social media effort, specifically looking at Fordham University’s recent #Fordham4Me campaign. This campaign specifically targeted admitted students, aimed at influencing yield. And it relied less on the social stalwarts Facebook and Twitter, and more on the popular programs Instagram and Tumblr.

August 26, 2014 Introducing User Experience Mapping
With Voltaire Santos Miran, Co-Founder and CEO of MStoner Inc.
Experience maps — graphical representations of the interactions an individual may have with a product or service — are invaluable tools in visitor-centered web design. Experience mapping can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process.

The utility of an experience map stretches beyond web design. By revealing existing gaps and potential opportunities in the overall user experience, these maps can educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
This webinar discusses:
   * The principles behind experience mapping, as well as various techniques for collecting necessary data and information.
   * An array of tools for illustrating experience maps.
   * Approaches for using experience maps in your projects to ensure a positive user experience. 
October 14, 2014 Visual Storytelling for Social Media
With Sarah Eva Monroe
High school seniors are often willing to shift their social media use to a platform that suits them best. And to capture their attention, colleges and universities best be willing to shift with them.This webinar will look at the latest trend in social media — visual storytelling — and the platforms that make this possible. We all know that a “picture is worth a thousand words”, but there’s a huge difference between a photo that looks “nice” and one that will effectively engage your audiences and bring them back for more.Even with minimal resources, you can create visuals for your institution that tell a story, allowing you to communicate your message across various mediums and channels. Sarah Eva Monroe, Senior Creative Director at mStoner Inc, will show you how to apply best practices for using visuals on social media and explain how to develop unique tactics to leverage photos and video across your campaigns.




2013 webinars

February 27, 2013 What is Transmedia? Transmedia is a form and practice that consists of playing with forms and content, media, stories, narratives, and technology.
March 13, 2013 Planning for Homepage Content with Georgy Cohen from

April 24, 2013 Competitive Content Analysis with Rick Allen from

May 22, 2013 SEO & Social Media with Patrick Powers

June 26, 2013 Hootsuite introduction
(no slides or recording available)
September 4, 2013 Social Media Metrics

October 10, 2013 Small Team? Small Project? Big Success! 

December 3, 2013 Connect your own dots: social media integration as a best practice for marketing and communications











Webinars from 2011-2012

Date Webinar Topic
June 8, 2011 David Harris will share his experience with social media and lessons learned from his days as Editor in Chief of Symmetry Magazine, and as Deputy Communications Director at Stanford’s Linear Accelerator (SLAC). Find out more about David on his blog.


June 30, 2011 University of Texas, Austin’s Nyleva Corley, Web and Social Media Manager, and Chris Latham, Web Designer for University Operations, will share their experience using social media for crisis communication based on the Sept 28, 2010 shooting at UTexas at Austin.


August 18, 2011 Twitter 101: Learn the fundamentals of Twitter, how to set up your account, design your profile page, build lists, start listening and building relationships.


September 1, 2011 Building relationships the press through Twitter – Molly McElroy, University of Washington.


September 14, 2011 A conversation with Claudio Crivelli from IMD.


October 18, 2011 Wikipedia strategies with Pete Forsyth


December 12, 2011 Georgy Cohen, former Tufts University web editor shares insights about how to create a community through social media.



February 29, 2012 LinkedIn 101 with Florencia Prada, swissnex San Francisco


 August 21, 2012 Facebook campaigns with Olivier Schwarz, eBusiness Manager at Victorinox Swiss Army Watch.


October 10, 2012 LinkedIn for Educational Bodies with Dana Fengler and Seraina Vogel from LinkedIn Europe