The Digital Campus

The Digital Campus

The future of Social Networks and other Top News

This week we share top news and a short write-up on SFAMA‘s event with Charlene Li that took place at ING Direct Cafe in SF.

News that caught our eye this week:

And the top headline this week:

  • HSG Embraces Social Media. We are so proud of HSG for such professional and successful launch. Can’t wait to see HSG make strides in social media!
In addition, we attended the SFAMA event with Charlene Li on the Future of Social Networks. Throughout this program, we have referenced Charlene’s work and thoughts related to the importance of social media for organizations. If you have not yet read her books Groundswell and Open Leadership, make sure to put them on your reading list.
Charlene first delved into the past to take stock of the speed of the developments that have taken place in the social media sphere. Some milestones to remember:
  • January 2007: The iPhone debuted
  • May 2007: Facebook opened its platform to outside developers
  • January 2010, Android phones appear in the market
  • April 2010: the Ipad is released
Now to the Future of Social Networks. Three main points:
  1. Social media wil be like air: It’s everywhere and hard to avoid. It will permeate all of our activities.
  2. People want to be known: Consumers will expect a better consumer experience when they shop. After all information from social media accounts provide merchants with the interests and likes. One interesting factoid caught my attention: check-ins constitute 40% of social media conversations for big retailers such as Safeway (grocery store)
  3. Connected employees will create a culture of sharing: Employees speak about your brand/organization so empower then via training but also provide them with social media guidelines.
  4. It’s time to get serious about social media: All of the above points to the importance of having a coherent plan, a triage, and response plan for social media. A quick show of hands at the event, still showed that very of us present have all of these in place.
I have been lucky to hear Charlene present three times so a lot of what she mentioned resonated with me and reminded me of the recommendations she made in her previous publications. After listening to her, my main conclusion is that there are some fundamentals that we all need to tackle: plan, plan, and prioritize!
NOTE: Of course, I wanted to find what’s HOT  so I asked her about Pinterest and what makes it so special. “It shows a very emotional side of people that other networks can’t really show.” The real question is how can brands and organizations leverage it. I have seen some great examples (Oberlin College) that have inspired me to create an account for swissnex San Francisco. Check us out. on: http://pinterest.com/swissnexsf/.
Find below Charlene’s deck for more details:

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.