The Digital Campus

The Digital Campus

October 1, 2014
by Julia Kuhn Mirza
Comments Off on Digital Campus Study Tour – Day 2

Digital Campus Study Tour – Day 2

By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich.  How to really engage your community On the second day of our study we were invited to Stanford University where we met experienced social media managers of three … Continue reading

May 27, 2014
by Julia Kuhn Mirza
Comments Off on The New Image Campaign of the University of St.Gallen

The New Image Campaign of the University of St.Gallen

We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on … Continue reading

April 4, 2013
by Julia Kuhn Mirza
Comments Off on 8 Creative Ways US Universities Use Social Media

8 Creative Ways US Universities Use Social Media

I recently wrote a short version of this blog post for swissnex San Francisco’s blog nextrends. If you are interested in reading more about each example with more details than you can think of, than just keep reading. And if … Continue reading

September 27, 2012
by Julia Kuhn Mirza
Comments Off on The Social Media Missing Link in MBA Programs [infographic]

The Social Media Missing Link in MBA Programs [infographic]

The University of Massachusetts Dartmouth interviewed 70 of the nation’s (USA) top MBA schools to learn more about their social media use.

August 2, 2012
by Julia Kuhn Mirza
Comments Off on Top Social Media Stories of the Week – August 2, 2012

Top Social Media Stories of the Week – August 2, 2012

News, blog posts, and articles that caught our eye this week: How to use YouTube’s new face blurring tool. YouTube added this feature recently and it may come in handy if you want to use video footage but need to … Continue reading

March 29, 2012
by Florencia Prada
Comments Off on The Story of 14 Intrepid Swiss University Communicators

The Story of 14 Intrepid Swiss University Communicators

This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion! Share ZRH – SFO herwig.daemon Sat, Mar … Continue reading

March 1, 2012
by Julia Kuhn Mirza
Comments Off on A Look Back at 2011

A Look Back at 2011

As the social media program wraps up its first year, we’d like to use this occasion to look back at 2011. For a detailed Q4 report about your institution’s social media presence, visit your personal landing page and download the … Continue reading

September 29, 2011
by Megan Williams
Comments Off on Fall 2011 Study Tour: Day 3

Fall 2011 Study Tour: Day 3

On Wednesday morning, Vincent Borel of Webdoc gave us a demo of his company’s innovative technology, which allows for rich conversations that go way beyond links and photos. One of the guest bloggers for the day, Anne-Dominique Salamin, Responsable Centre e-learning … Continue reading

September 13, 2011
by Julia Kuhn Mirza
Comments Off on Understanding your Social Media Presence (Part 2)

Understanding your Social Media Presence (Part 2)

Last week we gave you insight into our research findings from the second quarter of 2011 and published the Facebook presence data for all program participants. In the second installment, we share comments and numbers for Twitter, LinkedIn, YouTube, and … Continue reading

September 2, 2011
by Julia Kuhn Mirza
Comments Off on Understanding your Social Media Presence (Part 1)

Understanding your Social Media Presence (Part 1)

For the second time in 2011, we combed through social media channels Facebook, Twitter, YouTube, LinkedIn, and iTunes U to assess the presence of Swiss academia in social media. We are excited to give you an introduction to our research … Continue reading