Continuing on our series, we are now looking at the optimal posting time and days on Twitter. We also wished to provide recommendations to get the best out of a platform that still has to gain popularity in Switzerland. The findings were aligned with the digital marketing performance of 30 Swiss universities and their sub-accounts (38 Twitter accounts in total) over the last 6 months. Here is what we found out. Continue Reading →
By Anne-Marie Schär, Web Editor and Social Media Manager, School of Business FHNW & Bernard Lechot, Community Manager, University of Neuchâtel
We love mythologies… Greek, Roman, or for some centuries, American. Particularly Californian. The Gold Rush, the Summer of Love in 1967 and … And the Silicon Valley success story! Hence it was interesting to start our Study Tour with the analysis of someone who, without breaking the myth, takes some distance from it. Continue Reading →
Let us give you the roundup of what has been going on in the last week that might be worth reading and watching, like this touching video tribute about a retiring employee:
It might have happened to you already. You walk over to a co-worker’s desk and realize that their view of Facebook/Twitter/YouTube is completely different from yours! It turns out that the platform has decided not to roll out its new design to you. Why?
Don’t worry, it’s not about you. It’s about them.
We hosted our first Twitter chat this morning and asked three questions. Check out the Storify below and please let us know in the comments what questions you’d like to discuss in our next chat on April 3, 2014. Continue Reading →
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in your faculty? Congrats if you do, since we think they can offer you some highly valuable perks.
We have identified those Swiss faculty members who use social media and included it in our quarterly research about the official social media presence of Swiss universities. Program members can find a chart with that data in their official reports due to be published this week. Read on to find the top professors on Twitter in Switzerland, but also how to utilize these social media advocates in your faculty. Continue Reading →
It’s time Swiss higher education got it’s own infographic! We created one with some of the data that we compiled about the use of use of social media by Swiss higher education institutions for the second quarter in 2013.
The Federal institutes ETH and EPFL are still dominating on Twitter while on Facebook the picture looks slightly different with HSG and EHL close on EPFL’s heels.
All program participants can now login to their dedicated landing page and download their official presence reports.
I am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets and Facebook posts.
Five facts about RTs:
- Friday is the most popular day for RTs
- Tweet between noon and 2pm to get RTd.
- The phrase Please RT has a 51% success rate
- Keep your tweets short (70-110 characters) to facilitate tweeting
- Tweets about news have higher change of getting RTd.