The Digital Campus

The Digital Campus


Need Some Inspiration for Your Science Communication?

EMCUniversity press officers work relentlessly to spread the word about the latest science news at their institution. And yet sometimes, the hard work does not result in news going viral and massive press coverage.

While we are not arguing for hyperbolic headlines or doing away with traditional communication plans, we do think that there is room for new approaches in science communications.

Check out our list with examples on how to put the fun into science! Continue Reading →


5 Key Factors to a Successful Social Media Campaign

fordham 4 me tumblrWe all dream of hitting the jackpot with a social media campaign that goes viral. While it’s good to dream and aim for the sky, the reality is that any campaign can be successful just by following some simple guidelines.

During our most recent webinar, Patrick Powers of MStoner Inc., shared the fundamentals of a campaign undertaken by Fordham University in New York City, called #Fordham4Me.

Launched during the Spring of 2014, the campaign will run until the first day of school this coming Fall. So although the complete results are yet to be seen, there’s much to learn from how Fordham University planned and set up their campaign. Continue Reading →