This last article from our “Best Time to Post in 2017” series will be tackling Instagram. Once again, the findings were compared with the digital marketing performance of 30 Swiss universities’ accounts over the last 6 months. Here is what we found out.
In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.