The Digital Campus

The Digital Campus

Digital Campus Event in Winterthur: A Recap

Digital Campus Event ZHAW

Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by a recent trends in that field. Continue Reading →

Digital Campus Study Tour – Day 3

Facebook HQ

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche)

Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya. Continue Reading →

Digital Campus Study Tour – Day 2 According to Jeremy

By Jeremy Packham, Communications Officer at the University of Lausanne and EPFL, where he works on continuing education programs (@JeremyPackham).IMG_20130917_112100

The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the heart of Silicon Valley. Julia and Florencia swept us up at our hotel at dawn and as we drove down the freeway we went through a few of the many microclimates unique to the Peninsula and South Bay areas. Leaving sunny but cool and windy San Francisco, going through the infamous fog and arriving a few miles further in a warm, bright Palo Alto. Continue Reading →

Goldbach Interactive’s Social Media Monitoring Tool Report 2012

This post was originally published by Goldbach Interactive in early July 2012. Many thanks to Dominic Stöcklin for allowing us to publish it on this blog.

Social Media Monitoring Tool Report 2012

Social media monitoring is becoming more important than ever before. The tool market has grown exponentially in the last two years and now includes well over two hundred tools. Faced with such a selection, it can be overwhelming to know which tool is best suited to a company’s needs. For this reason, as well as to present the strengths of each tool provider, Goldbach Interactive publishes a yearly report on social media monitoring. In this year’s report, we have created an infographic displaying the most crucial key figures.

Comparing tools in different categories

This year eighteen of the two hundred aforementioned tools are particularly convincing. We were able to compare fifteen of these directly with each other based on the criteria listed below. The remaining three follow a full-service approach and are thus not directly comparable with the others since they tailor the solution specifically to the individual needs of a single client

Categories    Data coverage/ worldwide presence (quality of source coverage, historical data, clients in multiple countries)
•    Setup (services and support, entering search terms)
•    Engagement (social profiles, conversation history, workflow, alert functions)
•    Reporting (e-mail reports, individual dashboards)
•    Additional functions (sentiment, filtering possibilities, mobile access)
•    Design (usability, optics)
•    Price-performance ratio

Tool strengths

International source coverage and simple setup

Where data coverage and worldwide presence are concerned, BrandwatchVisible Intelligence and SM2 are the tools of choice. The latter offers historical data back to 2007 and a significant worldwide presence (i.e. a solid international client base). Visible Intelligence features a rich range of source coverage and allows access to its entire data set for more than a year.

Meltwater Buzz, Brandwatch and Sysomos Heartbeat are the leading tools for the setup category. Meltwater Buzz has a solid and straightforward setup interface, while at the same time offering a substantial support system. Brandwatch is not only quickly installed, but also impresses us with its fascinating functions for entering search terms (e.g. the command to search for plural). Sysomos Heartbeat stands out as one of the best options because of its extensive setup possibilities and a dual data filtering system (first giving the web a once-over, than filtering the results).

Convincing in Dialogue, Reporting and Design

As for engagement, Radian6 is by far the front-runner with its own engagement console. Engagor is nevertheless impressive with a clearly laid out workflow system of “inbox”, “outbox” and “follow-up” tabs. Moreover, the assigned tasks are already pictured on the dashboard. UberVU offers a great deal of interactive options with the users as well as good workflow functionalities with a tagging system.

Radian6 is again in the lead with reporting, though uberVU, Sysomos Heartbeat and Engagor are all hot on its heels. Radian6’s presentation of data via diverse dashboards leaves nothing to be desired. UberVU and Engagor are also very good in reporting and deliver versatile and individualised solutions. Sysomos Heartbeat once again convinces us of its quality through its multiple alert settings.

Further functions that we researched were sentiment analysis, filtering possibilities, and the adjustment of mobile terminal devices. Yet again we see Radian6 in first place – closely followed by Sysomos Heartbeat, Meltwater Buzz and Brandwatch. Radian6 offers countless data presentation and filtering possibilities. Brandwatch provides sentiment analyses in twenty languages while Sysomos Heartbeat offers the opportunity to create an individual filter and save it on the dashboard.

With regard to design, Engagor and uberVU are particularly impressive due to their intuitive management, user friendliness and remarkable celerity. Sysomos Heartbeat sets itself apart with a tidy interface and clearly laid out data. Brandwatch wins us over by its diverse adjustment techniques that are available for the presentation of data on each tab of the tool.

A Good Price-Performance Relationship

ComMonitor (Netbreeze) and Viralheat offer the best price-performance ratios. Understandably, these particular tools have fewer functions than more expensive ones. However, for the respective cost they offer very good solutions.  Sysomos Heartbeat features a large number of search terms, making it one of the best price-performance ratios in a higher price range.

Certain tool providers granted us the opportunity to appraise their functions more fully and afforded us a demo account with its own searches/queries. In this way, we were able to directly compare the tools and analyse the collected data.  Sysomos Heartbeat and Radian6 trumped the other tools. They also had the largest number of results for German, French and English searches. Even when filtering by country (Germany England, Japan, Thailand, China), both of these tools faired much better, i.e. produced better results, than the rest of the providers.

Full-Service Approach

In addition to the fifteen tools that we analysed via various categories, there are some convincing full-service tools on the market. These solutions set store by setup, customer needs and support.  When one is faced with exceptionally complex demands, these are the tools that best fit the bill. The unique nature of the tools does of course mean that there also will be a bigger bill.

Of the three tools mentioned here, Synthesio is the one that impressed us the most. It offers the most interesting possibilities through its personal support system and categorisation of collected data. Cogia Intellectis a keeper because of its independently programmed search algorithms. Gridmaster shows its strength in the quality of the findings.


From this report we gain two insights: one for the companies or organisations that would like to implement a monitoring tool and the other for Goldbach Interactive as a social media competence centre.

Before a company or organisation decides on a monitoring tool, it is of utmost importance to ascertain whether or not the tool provider already has a client base in the respective country or at least within the corresponding language area. This is a reliable index for sufficient source coverage. When choosing the tools themselves, the requirements, capabilities and various functions should be taken into consideration. The categories we have presented here can be weighted in order to identify the most meaningful tools in each of the categories. After the choice has been made, one only has to thoroughly test the chosen tool.

The lesson Goldbach Interactive takes with from this report is that the social media monitoring market is currently offering a greater diversity of tools than ever before. The fact that the tools reflect varying strengths across the board prevents us from declaring a clear ranking of tools. This point not withstanding, some tools dominate regardless of which category we look at: Radian6, Sysomos Heartbeat, Brandwatch, Engagor or Meltwater Buzz. “Monitoring tool” is becoming a bit of a misnomer for most providers, since they are offering more and more functions that go above and beyond monitoring alone.  The tools are developing in the direction of Customer Relationship Management (CRM) and are thereby partially facilitating the integration of existing CRM systems. Furthermore, these tool providers are offering ever better engagement and deliver increasingly diverse insights via reporting and analytic functions. It is worth noting, however, that not a single tool manages all functions perfectly.

Please feel free to contact us with any questions, queries or suggestions regarding the report – or even leave a comment on our blog!

We would like to sincerely thank the tool providers for their collaboration on this project.


The following infograhic lists the eighteen best tools in alphabetical order and highlights the varying qualities of the direct comparisons. Do you want to embed our infographic on your website or blog? Just copy the following code!


Though we were not able to work in detail with SoDash because of some missing data, we will take a closer look at it at a later date. Adobe Social is also of interest and will be paid due attention following its next release.

Meet Yan Luong – Social Media Manager @ RTS

 This interview is part of a series of posts highlighting social media trailblazers in Switzerland.  Our last post in this series, featured Katja Wenk, Web and Social Media Officer at the University of St. Gallen. Today, we meet Yan Luong, Social Media Manager at Radio Télévision Suisse (RTS).

As often social media friendship stories go, I met Yan through Twitter in early 2012. Shortly after his name started popping up everywhere. We followed the same people on Twitter, had some LinkedIn connections in common, and seemed to share a bad habit of tweeting at odd hours.

Many tweets later, Yan and I met in Lausanne in May 2012.  Having a coffee with somebody you’ve met on social media for the first time might sound like an awkward situation. In my experience, it is the absolute opposite. After all, you know what this person cares about (Twitter), laughs at (Facebook & Instagram), and what he/she does for a living (LinkedIn). Over a few coffees, Yan and I compared notes about our jobs, new tools we are intrigued by, who’s who in the world of social media in Switzerland, and what makes social media users in Switzerland tick.

Owner of a good sense of humor and easy disposition, Yan agreed to an improptu video interview in which he talks about his work at RTS, how he manages 55 Facebook pages, and the Swiss’ obsession with the iPhone.

More about Yan Luong.


Building our Community: One Meeting at a Time

As we all know, communicating online is a fantastic way to keep in touch but no technology will ever replace meeting face to face. On May 16, we met in Zurich to exchange information, challenges, and ideas with other program participants. It was an intense but very productive day, and the perfect opportunity to say hi to familiar faces but also many new ones.

We thank everyone who made the trek out to Zurich and to SWISS for hosting us. In the interest of all program participants, we wanted to share some of the highlights of the meeting as well as the presentations shared that day.


Panel discussion with Berner Fachhochschule, EPFL, and University of St.Gallen. I envisioned this panel as a simple discussion, if not a conversation amongst friends, about what works and does not work at each of these schools. I purposely selected three schools that were different in size, budgets, focus, and location to show examples that participants could relate to. The three panelists shared their impressions and even personal experience about managing social media at their institutions. The resulting conclusion: there is not ONE way to implement and run social media. As Andrea Schweizer from BFH advised: “Just do it”.

Upon reflection, I realized that holding such a panel would have been impossible 12 months ago when we first met in Bern, Switzerland. This shows that our community has evolved and matured, seeing each other more as collaborators rather than competitors. Thanks to Andrea Schweizer (BFH), Markus Zinsmaier (HSG), and Michael Mitchell (EPFL) for being so open and generous with their experience.

A video of the panel below. The recording starts 5minutes into the discussion but still captures most of the exchange.

Social Media @ SWISS Air Lines. Christian Lüdi, Chief Learning Officer for SWISS Air Lines, shared his experience managing social media for the airline. What mostly resonated with us was how intense the listening component is. There’s a phrase that still echoes in my head: “Respond to your true fans not slobs.” So often we hear that we need to respond and acknowledge every single comment. However, Christian showed through SWISS’s experience handling the transition to a new logo, that as in the offline world, a lot of people just complain for the sake of it and given the known constraints of time it is imperative that the true fans are not neglected. Responses to difficult people often take a long time to be crafted. Make sure they count. For more, see his presentation below:

XING for Universities. We were really pleased to have Robert Beer, XING’s Country Manager for Switzerland and Austria, present the network and all of its possibilities. We learned a couple of new things. For example, XING is the primary business network for 4 out of 5 Swiss professionals. Check out Slide 17 for an interesting infographic on how XING can generate value for students and how universities can benefit from it.

Concurrent sessions. We held three concurrent sessions in the morning and repeated two of them in the afternoon. The idea was to allow participants to benefit from as many sessions as possible. The sessions focused on the core issues of making the case for social media, monitoring and reporting, as well as content strategy. Find below the presentations for the three sessions. We thank our speakers Kelly Hungerford from Paperli, Ferdinand Kobelt and David Schaefer from SOMEXCLOUD, and Mike Schwede for sharing their knowledge and expertise with us.
1. Making the case for social media in your institution

2. Monitoring and Reporting

3. Content Strategy with

Google Switzerland. Last but not least, Michel Benard from Google CH told us briefly how Google works with universities in Switzerland. Did you know that Google Switzerland is the largest engineering office that Google has outside of the U.S.? It has more than 700 employees from over 70 countries. As most tech companies today, Google is keen on finding the best talents and is very active in Switzerland finding and recruiting graduates from top technical universities. Details about research and scholarships opportunities in the presentation below.

In the next few weeks, look out for posts with more information about the meeting, including your feedback, and what’s next with the program.

Gains on Facebook and the Power of Twitter Reach

We are well into 2012, which means brand new numbers about Swiss academia and their social media presence. Those of you participating in the program have already received the quarterly reports about official and unofficial presence. In this blog post we first present a short overview about official presence during the first quarter of 2012, then give detailed insight into Twitter activity. Many universities and universities of applied sciences set up official Twitter accounts in the past 12 months. We were curious about how much those groups are tweeting and what their potential reach is. Read on to find out.

Official Social Media Presence Q1/2012: EHL Shakes it up on Facebook

The last quarter of 2011 was quite eventful, with three institutions setting up an official Facebook page and four an official Twitter account. The new figures for social media presence don’t reveal any major shifts in the first quarter of 2012. While no new accounts were created, there have certainly been increases in likes, check-ins, and other metrics.

A quick look at Facebook likes on official pages shows that EHL and EPFL are still leading, but EHL has passed EPFL for the first time. Newcomers HSG, UZH, and FHNW, who have set up profiles in the last quarter of 2011, have taken Facebook by storm, doubling their likes or more since we last checked them at the end of 2011. HSG, for example is already tied with UNIBAS, who joined Facebook in 2009 and is a Facebook pioneer among Swiss academia.

Facebook likes for official pages Q1 2011 – Q1 2012
* not all 2011 numbers are available

For a list of all official Facebook pages found for program participants, visit this page with a list of links.

No new Twitter accounts have showed up in this first quarter of 2012, but the channel has certainly become a little bit louder. As of February 2012, yet another program participant is chirping in the Twitter sphere: The university of applied sciences ZHAW has started tweeting (they quietly set up their account in the last quarter of 2011).

Twitter followers for official accounts Q1 2011 – Q1 2012
* not all 2011 numbers are available

Take a look at this list of official Twitter accounts, found for program participants.

Prominently placing links to official channels on the institution homepage takes visitors directly to those pages and makes sure that official pages are easily identified. Half of the participating institutions link to their official social media channels on their homepage. Along with their newly established presence on Facebook and Twitter ( at the end of 2011), UZH has now joined the majority of institutions and prominently features links to their official presence on their homepage.

UZH’s homepage (German version) with links to their official presence on social media

To get an overview of who else is linking to official presence on their homepage, which institutions have an official Facebook page, Twitter account, YouTube channel, or Linkedin page, take a look a this list.


Twitter Insights for Q1/2012

At this point, every Swiss university and most universities of applied sciences have at least one official Twitter account. We thought that was a good reason to take a deeper dive into the numbers and learn more about how Swiss academia is using Twitter. We took a look at each peer group, checked the number of tweets they generated in the first quarter of 2012, how many new followers they gained, and what their potential reach was.

Swiss Universities: Federal Institutes Take the Lead

Among all Swiss universities, the two federal institutes clearly stand out with their high numbers of followers. Accounts in English and German for ETH, and English and French for EPFL allow them to target their messages to specific audiences. EPFL was the most active institution on Twitter and generated 188 tweets in the first quarter of 2012, followed by UNIBE with 100 tweets, ETH with 98, and HSG with 89.

Does activity on Twitter have an influence on number of followers, in the sense that the more you tweet, the more followers you get? This hypothesis may have its limitations (it is difficult to prove causality, for one, even if there is a correlation), but let’s assume for a second that it is true. In that case, we could divide the number of new followers by the number of tweets during that time and use that ratio as an indicator for the success of Twitter activity. We did this for all official Twitter accounts as you can see in the chart below. UNIL has the highest follower per tweet ratio with 17 new followers per tweet in the first quarter of 2012. ETH received nine new followers for every tweet they generated. Of course, you should take this with a grain of salt. Other factors such as the content of the tweets, the time they are sent, and the way you engage with your followers play an important role in acquiring new followers, but it’s interesting to look at these numbers every now and then.

Number of new followers in Q1 2012 divided by number of tweets during that time (e.g. UNIL had 154 new followers and 9 tweets: 154/9=17.1)

Twitter followers are very valuable. Depending on their own follower base, a retweet or mention by a follower can reach hundreds or even thousands of people. “Twitter reach” is the magic word and shows the potential audience on Twitter.

What is Twitter reach? The reach of  a certain brand (in our case the Twitter handles) is a measure of the impression the brand is making online (in our case only on Twitter): how far it’s moved across the Web and how many eyes, ears, and mouths are seeing, hearing, and talking about it (Source: 10 Key Awareness Metrics to Track by Amber Naslund)

We estimated Twitter reach for Swiss universities and found once again, that the federal institutes are the frontrunners with a Twitter follower reach of 327,000 (EPFL) and 260,000 (ETH) in March and April 2012.

Twitter reach of Swiss universities – March & April 2012 (Source: Radian6)

Universities of Applied Sciences: HSLU Tweets the Most

EHL and HSLU were the first two in this peer group to join Twitter in Spring 2009 and are the most followed universities of applied sciences, as shown earlier. HSLU was also the most active institution in the first quarter of 2012, followed by BFH who started tweeting in Summer of 2011.*

HSLU did not have the highest follower per tweet ratio in this quarter, however. That belonged to ZHAW with four new followers per tweet in the last quarter. The institution, who joined Twitter in the last quarter of 2011, sent its first tweet on February 10, 2012 and gained around 50 followers in the first quarter of 2012.

Tweets, retweets, and mentions helped universities of applied sciences expand their social media audience in March and April 2012. HWZ had a potential reach of almost 89,000 followers on Twitter, for example, while HSLU had almost 55,000.

Twitter reach of Swiss universities of applied sciences- March & April 2012 (Source: Radian6)


Realizing the Potential of Twitter Reach

The first quarter of 2012 may not have brought a whole lot of new presence, but looking at the increase of likes and followers shows us that institutions are active on social media and are continuously expanding their fan base. In this blog post, we highlighted reach on Twitter to illustrate one of the key benefits of social media. The potential reach a larger audience on Twitter is only limited by the social graph of your established audience. Retweets by followers, for example, have the potential to be seen by many more people than just the followers of  that institution. For those who are interested in strengthening relationships with the community, listen to our past webinar with Georgy Cohen, who gives general advice on how to engage with your community, but also how to reach out to press through Twitter.


* Our research for universities of applied sciences is limited to the universities participating in the program. Depending on the structure and nature of the institutions, they either participate as a whole (like BFH or HSLU) or as sub schools (e.g. most of the sub schools of the university of applied sciences in Zurich participate, such as the HWZ or ZHAW).

7 Ways to Bring Your Community into the Content Creation Process

This post was authored by GEORGY COHEN and originally published in January 2012 by the Content Marketing Institute (CMI.) It serves as a good follow up to our Dec 2011 webinar. We recently rerecorded the webinar.

Content is a critical interface between ourselves and our community. It helps us achieve organizational objectives, reinforce our brand, and communicate key messages.

We, as community managers and content marketers, are well-positioned to create relevant, useful, and interesting content that serves both our audience’s needs and our goals. We live and breathe those goals, and we know our brand identity almost as well as we know ourselves.

But just because we can do it all on our own, does that mean we should? The truth is, our brand belongs to our community as much as it belongs to us, if not more so. That identity is not a decree that gets passed down; it is shared and, more to the point, it is co-created. While we shape and communicate it, they are out there living it.

It’s tempting to approach community management like we are conducting an orchestra. We want to lead a performance of everyone playing the same song in tune. But I think of it more like the scene from “Big,” where Tom Hanks’ character is playing “Heart and Soul” on the giant keyboard with the CEO of MacMillan Toys. In truth, we are writing and playing the song together.

Simply put, if our brand is a story, our community members are the co-authors. Their investment in our brand is a potent commodity to tap into. Finding ways to leverage that investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.

1. Let their expertise take center stage

Whether it’s through the contact form on our website, an old fashioned phone call, or a query via Twitter or Facebook, we may spend a good part of our day answering questions from customers, prospects, and other interested parties. While we are perfectly able to answer their questions, there are likely experts within our community who are just as qualified to address issues and share their experiences. Queries present a great opportunity to highlight their expertise.

Use your social media channels to solicit responses to a query you feel others may be able to answer. Be sure to share those responses (just the accurate ones, of course) with the original requestor; you can also collect them into a knowledge base of questions and answers powered by your community.

Highlight their responses on your website, give credit where credit is due, and make this type of crowd-sourcing a regularly scheduled item in your editorial calendar in order to keep the knowledge base growing and up-to-date. After all, customer service is often the best marketing.

2. Activate your community in real time

The value of real-time content can be short-term, but high-yield. When a window of opportunity presents itself — say, due to a breaking news item or a special event —relevant content has tremendous potential to be viewed (and appreciated) by a large audience. Once that window closes, however, the content’s value and potential drops sharply. It’s a tricky proposition that requires being in the right place at the right time, ready to turn around and execute on short notice.

The same goes for soliciting content from your community. Activating your community members in real-time will help you see their true colors. Here are some options you can explore:

  • If there are current events with relevance to your organization, ask people to weigh in while they’re still hot topics of conversation.
  • Repost customer questions, and let others respond with their answers.
  • Share reporter queries with your audience and encourage them to post their take.
  • Use both online and offline channels to encourage event attendees to post pictures of themselves (preferably holding something with the company logo with a big smile) or share feedback on the day’s activities.
  • Got a deadline you want people to hit? Get your community to spread the word for you.

Also, pay attention to what is happening in the world at large. Anything from a particularly striking sunset in your city to Thanksgiving dinner to an awards telecast can spark a conversation and content creation around your brand. Tools such as Storify — which allows you to curate bits of content from various online sources and stitch them together into a narrative — can help tie all of the responses together.

3. Leverage the power of the hashtag

Whether it’s on Twitter or emerging channels like Instagram, hashtags are the topical threads that bind people and conversations on the web. By spurring conversation around a popular hashtag — whether it’s related to an event, a product launch, or just a brand theme — you can not only get your community talking about you, but you can trace and organize that conversation.

Using social conversation tools like Storify or Cover it Liveyou can capture tweets from a selected hashtag and embed the collection on a webpage, blog post, or online article. A Twitter widget can simply scroll a raw feed of all tweets with the chosen hashtag (though be aware of the attendant risks of publicizing a feed you can’t edit). Alternately, you can simply mine the hashtag thread for interesting tweets that you can retweet, highlight as testimonials on your website, or use to inspire blog posts.

4. Curate and celebrate

Psychologist Carl Rogers once said, “Man’s inability to communicate is a result of his failure to listen effectively.” Listening to our community members is integral to communicating in a way that will resonate with them. By listening, we can monitor our brand and find our fans (and foes); but, more to the point, it also helps us discover a trove of content and conversation. Turns out, the community is already talking and creating content about us, so why not use it to your advantage?

Tracking terms or hashtags on Twitter, finding blogs that mention certain keywords via Google, and subscribing to tags on Flickr and YouTube are just a few of the ways you can listen to the community chatter. Then, you can curate the resultant tweets, blog posts, photos, and videos to create a community-authored reflection of your brand. Don’t be afraid to celebrate content that isn’t your own. In the end, it doesn’t matter who created it; it just matters how well it tells your story.

5. Reach out and ask them to contribute

Along the same lines as the earlier point about letting your community members be the experts,sometimes getting your community involved in content creation is as simple as asking the right questions. Use your social platforms, newsletters, and other touch points to solicit responses to queries. You want your audience members to be interested in you, so it’s only fair to show some interest in them.

The questions you ask could be about your product or organization, for example, “What should we do better in the new year?” or, “What’s the most interesting way in which you’ve used our product?” Butyou can also use this as an opportunity to get to know your community members, and let them get to know each other, by asking questions that will be interesting to them, such as, “What are your new year’s resolutions?” or “How do you beat the winter blues?” or “What’s your favorite vacation getaway?” These are easy, straightforward topics people like to talk about and for which pretty much everyone has an answer.

6. Get a little chatty

In an e-commerce context, live chat functionality has been shown to lead to increased conversions and time on-site. In a content marketing context, live chat can help make our websites more dynamic, draw visitors who may not regularly go to our sites, and give our audiences the opportunity to shape our content with their questions and to feel heard. A live chat is great content both during the chat and as an archive after the fact. Also, topics that come up during a live chat may inform future content.

Rather than just publishing a Q&A interview or a two-minute video with a subject matter expert or notable individual, schedule and promote a live chat with them. One of my favorite services that deserves more ink than it gets is Cover it Live. As mentioned before, it not only can help you curate social conversation, but also allows you to host and moderate live web chats that you can embed on your website.

7. Add the sound of music

Music is the soundtrack to our lives, so make it the soundtrack for your content, as well. Social music services such as Spotify, Grooveshark, and have become popular spaces for audiophiles to build networks around musical tastes. Spotify and Grooveshark are centered on the creation and sharing of playlists, while combines a chatroom with collaborative DJ function.

Find relevant themes — they could be related to travel, holidays, exercise, geography, current events, you name it — and use your social platforms to ask people to suggest songs they think would fit. Create those playlists via Spotify or Grooveshark then share the links. On, you can create your own room and encourage your community members to join and play songs around a chosen theme.

What other ideas do you have for integrating your community into your content creation efforts?

Image Credit: Marcin Wichary (flickr creative commons)

Event on May 16, 2012: Fostering a Culture of Sharing

Sharing information is the one of the most important things that we can do as a community. In order to keep the information flowing, we are pleased to bring you together again on May 16 for our Second Annual meeting in Kloten.

We have built the day’s agenda so that all participants, regardless of level of knowledge, can obtain practical information, insights, and learn from selected social media experts as well as each other.  Keynote sessions will present information applicable to all participants and concurrent sessions will cater to different needs, interests, and levels of knowledge. In addition, we will hold a panel discussion with three Swiss universities that will share lessons learned, challenges, and successes about implementing and managing social media at their institutions,

We are extremely pleased to collaborate with the best social media experts and leaders in Switzerland to bring you knowledge, examples, and tools to help you advance your social media efforts or overall awareness.  Follow them on Twitter, read their blogs, and connect with them so that you keep growing your professional network.

The speakers

Christian Luedi, Social Media Manager, Swiss International Air Lines

Christian Luedi, 31, is Social Media manager at Swiss International Air Lines, where he has been employed since graduating from the Lucerne University of Applied Sciences and Arts in autumn 2008. In April 2009 he was tasked with the development of the airline’s social media presence, which encompasses responsibility for all of SWISS’s social media activities, both in strategic and operational terms. He also lectures on social media management one day per semester at the University of Applied Sciences in Business Administration Zurich.

Follow and connect with Christian on:

XING | Twitter | LinkedIn

Kelly Hungerford, Community Manager for

Kelly is Community Manager and evangelist for, a micro publishing platform by SmallRivers SA.  She has over 20 years of experience in the field of internal and external customer and client service across multiple industries including retail, banking, mobile commerce, and social media.  Kelly leverages her multi-channel client service experience in her role as Community Manager at to find new ways to build, develop, educate, listen to, connect with and support the micro publishing community.Kelly and her team at help empower ANYONE to be a publisher and curator.’s social tools help draw deeper engagement and conversations around the topics you’re most passionate about.  Kelly will share best practices on how to take your interests and turn them into community with a little help from tweets, hashtags, keywords and rss feeds.Kelly is a native of Silicon Valley, has been living and working for over 17 years in Europe. She holds a degree in Marketing and International Business from San Francisco State University, speaks three languages and lives happily with her husband and two daughters on the shores of Lake Geneva, Switzerland.

Follow and connect with Kelly on:

XING | Twitter | LinkedIn

Mike Schwede, Co-Founder of Goldbach Interactive

This is how Mike describes his background and track record: I have been working in the Internet and Marketing fields for the past 15 years and am now teaching at the HWZ University of Applied Science in Business Administration ZurichMAZ Lucerne and the Somexcloud Academy, as well as engaging in a number of public speaking opportunities. As the Co-Founder of Goldbach Interactive I have been working for Companies like AXA, Beiersdorf (Nivea), EA, McDonald’s, Ringier, SBB, TUI, Migros and Swisscom. I live together with my wife and my three kids in Biel, near the capital of Berne. For the year of 2012 I’m taking a break.

Follow and connect with Mike on:

XING | Twitter | LinkedIn

David Schäfer, Founder & CEO of SOMEXCLOUD

David is the founder and managing director of Brand Social (social media strategyconsulting, implementation support and coaching) and has worked for over 15 years of online media. David co-founded SOMEXCLOUD. He studied Social Sciences and Law at the Universities of Zurich and Geneva as well as communication at USI Lugano and studied at UCLA (Executive Master of Science in Communications Management). Member of the board of the Swiss Social Media Community (SSMC).

Follow and connect with David on:


Ferdinand Kobelt, Partner, Ernst & Young

Ferdinand is a Partner in the EMEIA Advisory team focused on Social Media Strategy and Governance. He has more than 30 years experience in information technology and in serving complex clients.His practice responsibilities extend from Project Management to Information Security and Risk Management to Cloud Computing Governance through Social Media Strategy and Governance. Today he leads the Social Media Competence Center and drives Social Media projects in Europe, USA, Brazil, Argentina and Asia. Ferdinand’s career started 1982 as a Project Leader and Business Unit Manager within the Telco Industry and joined Ernst & Young in 1990. He holds a Bachelor in Computer Science Engineering from and a Post Graduated diploma Executive Master of Corporate Management and Business Administration from the University of Applied Science in Berne.  He is Certified Social Media Manager (SOMEXCLOUD), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and Certified in Risk and Information Systems Control (CRISC).  He is Member of Information Systems Audit and Control Association (ISACA) since 1991 and Member of Information Security Society Switzerland (ISSS). He speaks German (mother tongue), English, French and Italian.

Follow and connect with Ferdinand on:

XING | Twitter

Robert Beer, XING’s Country Manager Austria & Switzerland

Robert Beer is Country Manager for the business network XING and manages the development and implementation of regional policies in Austria and Switzerland. His responsibilities include the development of close relations with key strategic partners, and increasing brand awareness in both countries. He manages two of Xing’s core markets. XING is a market leader in Germany.Robert Beer has extensive experience in strategic market development of online and cross media platforms. Prior to joining XING, the Swiss-born senior held positions with various companies in the areas of online video and online ticketing.He holds an Executive MBA from Strathclyde Graduate Business School.

Follow and connect with Robert:

XING | Twitter

Michel Benard, University Relations Manager, Google CH

Learn more about Google University Relations.

Follow and connect with Michel on:

XING | Twitter | LinkedIn


During the meeting we will use the hashtag #swissedsocial so that we can share thoughts, ideas, opinions, questions, and more. We rely on all of attendees to share their thoughts so that we can pull together the highlights of the meeting.

Planning your day

The day has been designed so that all participants can get the most out of the sessions offered. Twice during the day, we will hold concurrent sessions (simultaneous) catering to different interests and knowledge levels.

Track I sessions on “Making the case for Social Media in your institition,” will focus on building an argument for devoting efforts and resources to social media and how to make this case to upper management.  SOMEXCLOUD experts, David Schäffer and Ferdinand Kobelt will lead this session. This session is recommended for those making the case for a social media budget and educating others in their organization about the value of social media. This session is good for all levels and will be held twice for the benefit of all.

Track II sessions will focus on Metrics. Mike Schwede will help you organize your monitoring and listening efforts, develop KPI (key performance indicators), and dashboards. This is an essential activity that all teams must implement whether they are getting started or have already implemented social media. This session is good for all levels and will be held twice for the benefit of all.

Track III session (only one)  will focus on content. Kelly Hungerford, Community Manager for will show how others are creating content and how they are leveraging to build community. This session will not repeat and is a good choice for those who are already quite active in social media and/or manage a community. A medium or advanced level of knowledge is recommended. This session will not repeat.

Learn more about the sessions and the agenda.


Please confirm your attendance and select your sessions by April 19, 2012! We appreciate your prompt feedback so that we can plan appropriately.

The Story of 14 Intrepid Swiss University Communicators

This is the story of 14 Swiss communicators taking on Silicon Valley led by swissnex San Francisco. Below are the impressions, thoughts, & moments from the 5 days of total social media immersion!

  1. Share

    ZRH – SFO
    Sat, Mar 17 2012 20:00:00
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    I’m at SFO AirTrain Station – Garage G & BART (San Francisco, CA)
    Sat, Mar 17 2012 21:27:08
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    #springstudytour participants are arriving and already exploring the city. Welcome everyone!!! Stay dry & see you all tomorrow. Can’t wait!
    Sat, Mar 17 2012 23:34:20
  4. Share

    First night in SF, I’m looking forward to meet all the participants from the #springstudytour
    Sat, Mar 17 2012 12:29:09
  5. Share
    Welcome 2 SF! RT @laracanonica: 1st nite in SF, looking forward 2 meeting #springstudytour participants
    Sat, Mar 17 2012 14:05:35
  6. Sunday. March 18 – Day 1

  7. Share
    #springstudytour ready to kick-off!
    Sun, Mar 18 2012 18:34:11
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    Looking forward to meeting you all tonight! RT @blattnerma: Ready for the #springstudytour @swissnexsf
    Sun, Mar 18 2012 15:10:58
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    #springstudytour, @swissnexSF to share knowledge and experiences around the world
    Sun, Mar 18 2012 19:22:39
  10. Share
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 1
    Mon, Mar 19 2012 09:19:01
  11. Share
    @strijker If you haven’t already, you should connect with @SwissnexSF and their startup programm.
    Sun, Mar 18 2012 19:56:31
  12. Share
    : Getting more and more interesting. @swissnexSF facilitates startups in Silicon Valley. Will be cool for @centralway #springstudytour
    Sun, Mar 18 2012 19:46:50
  13. Share
    : Thank you @swissnexSF for the great welcome dinner of #springstudytour. Very much appreciated.
    Mon, Mar 19 2012 00:02:11
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    Philippe Fabian of University of Applied Sciences Zurich
    Sat, Mar 17 2012 20:00:00
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    RT @Gilda__: Thank you @swissnexSF for this welcome session and dinner! Let’s get some sleep #springstudytour, we’ll need it for sure!
    Mon, Mar 19 2012 11:02:38
  16. Monday, March 19, 2012 – Day 2

  17. Share
    #introduction to #siliconvalley with Chuck Darrah of @sjsu. #springstudytour (@ The Bently Reserve w/ @florenciapp)
    Mon, Mar 19 2012 10:53:22
  18. Share
    “Risk taking is celebrated in the area” says Chuck Darrah, “but there’s all ways of hedging the risk.” #springstudytour
    Mon, Mar 19 2012 11:37:07
  19. Share

    The culture of Silicon Valley by Prof.Chuck Darrah
    Sun, Mar 18 2012 20:00:00
  20. Share
    “some years ago 50% of all the email adresses were in Northern California” introduction to Silicon Valley by Chuck Darrah #springstudytour
    Mon, Mar 19 2012 11:10:29
  21. Share
    “There are tribes in the Silicon Valley” – Chuck Darrah, anthropologue #springstudytour
    Mon, Mar 19 2012 11:11:03
  22. Share
    : Where is the next #BigThing gonna happen? “No clue”, says Chuck Darrah, “But if I could take I bet, I would say…. here. In #SiliconValley”
    Mon, Mar 19 2012 11:29:10
  23. Share
    Everyone of us has an iPad with a welcome note, agenda, and survey in front of them. Of course. @apple in cupertino #springstudytour
    Mon, Mar 19 2012 13:48:29
  24. Share

    “An Apple a day keeps Windows away” — #springstudytour @ Apple Inc.
    Mon, Mar 19 2012 15:41:46
  25. Share
    1.5 mil iPads in use in US ed. @Apple #springstudytour
    Mon, Mar 19 2012 13:51:06
  26. Share
    Welcome to #Cal campus, @swissnexsf. Looking forward to speaking w/ u & yr guests today about our social media work!
    Mon, Mar 19 2012 14:25:08
  27. Share

    Meeting with UC Berkeley’s social media director Christina @sponselli. Great to see you again! #springstudytour
    Mon, Mar 19 2012 17:11:31
  28. Share
    Educate colleagues, researchers abt putting video in shareable places like YouTube. – Christina Sponselli, UC Berkeley #springstudytour
    Mon, Mar 19 2012 17:32:40
  29. Share
    #springstudytour persona (making it real again) is most important for @cal
    Mon, Mar 19 2012 18:07:51
  30. Share

    With #springstudytour @ucberkeley learning how pub affairs team experiments w/ social media. Try it and see what works!
    Mon, Mar 19 2012 18:43:59
  31. Share
    Gr8 meeting w/ @meganmansell, @herwigdaemon, @blattnerma, @manuelnappo, @JuliaClaud, @swissedsocial, and othr folks w/ @swissnexsf #highered
    Mon, Mar 19 2012 19:10:24
  32. Share

    Wrap-up at the Faculty Club #springstudytour @ Berkeley Faculty Club
    Mon, Mar 19 2012 19:33:10
  33. Share

    Coming back to sf. Never get tired of the view #springstudytour
    Mon, Mar 19 2012 21:07:12
  34. Share
    Social Media Study Tour Daily is out, see it yet? See what’s in the “news” today! #springstudytour
    Mon, Mar 19 2012 18:13:28
  35. Share
    Hey #springstudytour. Suggest songs for our spotify playlist…
    Tue, Mar 20 2012 10:10:01
  36. Share
    Thanks! We will try for a better one yet tomorrow! RT @blattnerma: Awesome day #springstudytour. Thanx @swissnexSF
    Tue, Mar 20 2012 00:42:45
  37. Tuesday, March 20, 2012 – Day 3

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    Really looking forward to @twitter @stanfordeng @StanfordMedX & @StanfordAlumni. It’s going to be a great day #springstudytour
    Tue, Mar 20 2012 01:14:30
  39. Share
    Twitting chez @twitter, où l’esprit start-up est très vivant #springstudytour
    Tue, Mar 20 2012 11:52:22
  40. Share

    Now that’s hospitality! Thanks @twitter:
    Tue, Mar 20 2012 11:52:54
  41. Share
    Reach very person on the planet – Twitter value @techno #springstudytour Supporting every language even right to left languages
    Tue, Mar 20 2012 11:56:51
  42. Share
    #springstudytour am even more moved by the power of 140 characters
    Tue, Mar 20 2012 12:04:39
  43. Share

    We are at Twitter!! Very warm welcome from Thomas Arend #springstudytour
    Tue, Mar 20 2012 11:45:23
  44. Share
    #springstudytour impressive translator strategy @twitter
    Tue, Mar 20 2012 11:58:37
  45. Share
    Love Will Conquer | Interactive 3D Twitter Stream #springstudytour
    Tue, Mar 20 2012 13:38:09
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    @florenciapp @twittermedia Thanks so much for your visit. That was fun. I hope we will have more time next time for the follow-up 🙂
    Tue, Mar 20 2012 13:09:03
  47. Share
    @ducom5 Thank *you* and the group for stopping by the Birdhouse today 🙂
    Tue, Mar 20 2012 13:09:47
  48. Share Scope blog from Stanford school of medicine #springstudytour
    Tue, Mar 20 2012 14:02:49
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    Connect, curate, collaborate. Social media at Stanford School of Medicine Michelle Brandt @jstafford #springstudytour
    Tue, Mar 20 2012 13:46:36
  50. Share
    Xctly RT @cindyeggs: Story telling @YouTube: y have I become a researcher? ppl lk 2 C personal stories @SUMedicine #springstudytour
    Tue, Mar 20 2012 13:54:04
  51. Share
    Thanks to everyone for joining us at SoM this morning. #springstudytour /cc: @florenciapp
    Tue, Mar 20 2012 14:56:50
  52. Share
    Only 18% of ’08 CS grads were women. @AnnekeJong, MBA ’12, explains “How to Get More Women in Tech”
    Wed, Mar 21 2012 12:27:01
  53. Share
    Video: #Stanford Bioengineering: What does bioengineering mean at Stanford?
    Tue, Mar 20 2012 19:01:00
  54. Share

    Great to see @girljournalist again! We’re using many of the tools she recommended last time #storify #springstudytour
    Tue, Mar 20 2012 18:47:35
  55. Share
    Worth a read –> State of the Media 2012 by @pew_internet #jacc12
    Fri, Mar 23 2012 11:18:09
  56. Share
    “Tell their story, not ours” @StanfordAlumni #springstudytour
    Tue, Mar 20 2012 15:10:52
  57. Share

    daily debrief @stanford
    Tue, Mar 20 2012 20:16:04
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    #springstudytour great to see your video on youtube! Enjoy the tour – Matthias, Member of the Fall Study Tour
    Wed, Mar 21 2012 02:06:37
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    #spingstudytour to summerise: according to @StanfordAlumni passive entertainment has been overcome by social media
    Tue, Mar 20 2012 15:48:12
  60. Share
    #springstudytour @stanfordeng personal conclusion: focus strongly based on audience engagement and establishing their trust economy
    Tue, Mar 20 2012 19:21:58
  61. Share
    Thx @anniblu @davidspring @laracanonica for an awesome guest post on the @SwissEdSocial blog #springstudytour
    Tue, Mar 20 2012 14:09:20
  62. Share
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 3
    Thu, Mar 22 2012 11:21:19
  63. Wednesday, March 21, 2012 – Day 4

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    morning @youtube, lunch @facebook, afternoon @LinkedIn – Thanks @swissnexSF #springstudytour
    Thu, Mar 22 2012 00:30:41
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    Niiice. My co-pilot doesn’t look too happy though RT @herwigdaemon: Queen of the Highway at #springstudytour
    Wed, Mar 21 2012 12:27:41
  66. Share

    : #youtube #springstudytour
    Wed, Mar 21 2012 12:18:10
  67. Share

    Well done @manuelnappo #springstudytour
    Wed, Mar 21 2012 12:49:14
  68. Share
    @SwissEdSocial @lija @swissnexsf Hehe, thanks. You almost helped us blow out the candles on our cake yesterday 🙂 Have fun in California!!
    Wed, Mar 21 2012 13:26:21
  69. Share

    gr8 meeting w/ @arthurwoods @YouTube learning abt YouTube EDU cnt wait 2 C more Swiss unis #springstudytour
    Wed, Mar 21 2012 13:30:11
  70. Share
    A safe space to provide education video content in schools | YouTube for Schools – YouTube
    Wed, Mar 21 2012 14:19:07
  71. Share
    : @arthurwoods presentation is entirely on @google doc. #ilike #springstudytour
    Wed, Mar 21 2012 13:22:53
  72. And while the group visited YouTube & Facebook, Marcel Blattner presented at Netflix
  73. Share

    Talk by @blattnerma at Netflix on a Physicist view on #RecSys
    Wed, Mar 21 2012 14:11:03
  74. Share
    Thanks for listening! RT @andere_andrea: Being in Switzerland it’s a pleasure to see and read what happens on #springstudytour
    Wed, Mar 21 2012 13:04:01
  75. Share
    I’m at Facebook HQ (Menlo Park, CA) w/ 13 others [pic]:
    Wed, Mar 21 2012 14:43:57
  76. Share

    : #welcome @facebook #springstudytour #ilike
    Wed, Mar 21 2012 14:41:15
  77. Share

    : #lunch at #facebook #springstudytour
    Wed, Mar 21 2012 16:13:37
  78. Share
    “@meganmansell: @linkedin “signal” feature, under news tab, allows view of news posts from alumni of specific schools” #springstudytour
    Wed, Mar 21 2012 18:56:13
  79. Share

    Carole Varone
    Tue, Mar 20 2012 20:00:00
  80. Share

    : #myfav #quote #linkedin #springstudytour
    Wed, Mar 21 2012 19:38:27
  81. Share

    LinkedIn’s Christina Allen
    Tue, Mar 20 2012 20:00:00
  82. Share
    Rencontre – en français – avec Maëlla Buet, linguiste chez #LinkedIn #springstudytour
    Wed, Mar 21 2012 19:47:01
  83. Share
    Kudos RT @manuelnappo: : Impressive, @jeffweiner just held our door, as we were touring @linkedin. #downtoearth #ilikealot #springstudytour
    Wed, Mar 21 2012 19:20:01
  84. Share

    Stefani Grothe, Maria Albanese & Carmen Roman (LinkedIn’s localization team)
    Tue, Mar 20 2012 20:00:00
  85. Share
    Stefani Grothe on LinkedIn services
    Wed, Mar 21 2012 22:43:46
  86. Share
    awsm social media integration! RT @SwissEdSocial: Spring Study Tour: Day 5 @manuelnappo @ducom5 & carole from @unige
    Thu, Mar 22 2012 23:41:50
  87. Share

    In front of LinkedIn
    Tue, Mar 20 2012 20:00:00
  88. Share
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 4
    Sat, Mar 24 2012 17:45:58
  89. Thursday, March 22, 2012 – Day 5

  90. Share
    @cindyeggs Re engagement spam, you’ll enjoy this, I think: (note the date) #fallstudytour
    Fri, Mar 23 2012 17:44:57
  91. Share
    When it comes 2 seducing upper mgmt. nobody says it better than @GuyKawasaki #springstudytour
    Thu, Mar 22 2012 14:17:14
  92. Share

    captured the daily panorama at swissnex San Francisco with #Photosynth #springstudytour
    Thu, Mar 22 2012 13:56:54
  93. Share
    Swiss unis learn about content strategy and social media for highered from the great @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:39:59
  94. Share

    mstoner at stage #springstudytour
    Thu, Mar 22 2012 12:22:54
  95. Share
    Not everything that can be counted counts, and not everything that counts can be counted. ~ Albert Einstein #Quote
    Thu, Mar 22 2012 12:00:01
  96. Share
    #springstudytour don’t’ dream,Facebook is not THE ANSWER
    Thu, Mar 22 2012 12:47:35
  97. Share
    «Being a community manager is really a challenge» @mStonerblog #springstudytour
    Thu, Mar 22 2012 12:04:44
  98. Share
    @mStonerblog @carolevarone thank you very much for your answers
    Thu, Mar 22 2012 18:19:27
  99. Share
    #truth RT @stanfordeng Not everything that can be counted counts, and not everything that counts can be counted. ~Albert Einstein #quote
    Thu, Mar 22 2012 17:23:42
  100. Share

    : Thanks. “@calacademy: Love this pic! RT @manuelnappo: #springstudytour”
    Fri, Mar 23 2012 14:58:24
  101. Share
    Swiss Academia and the Social Media Landscape: Spring Study Tour Day 5
    Sun, Mar 25 2012 14:24:23
  102. Share
    one of the most comprehensive soc media community mgmt presentations of the week #springstudytour @calacademy
    Thu, Mar 22 2012 17:47:00
  103. Share
    We had the absolute pleasure of hosting Swiss guests doing a social media #springstudytour w/@swissnexSF – thanks for stopping by!
    Thu, Mar 22 2012 20:13:43
  104. Share
    #springstudytour Use something which already exists: For example flickr for a photo contest @calacademy
    Thu, Mar 22 2012 18:02:20
  105. Share

    California Academy of Sciences – on the roof
    Wed, Mar 21 2012 20:00:00
  106. Philippe Fabian shares his thoughts during or daily debriefing
  107. Share

    Debrief – Philippe Fabian
    Wed, Mar 21 2012 20:00:00
  108. Share
    Robotics in Space conference @swissnexSF with Volker Gass from Space Center Epfl
    Thu, Mar 22 2012 21:57:05
  109. Share

    Volker Gass presents
    Wed, Mar 21 2012 20:00:00
  110. Share
    Cool to see so many Swiss Unis working together on 1st Swiss satellite @hes_so @UniNeuchatel @EPFLNews @FHNW now on to keeping space clean
    Thu, Mar 22 2012 22:23:34
  111. Friday, March 23, 2012 – Day 6

  112. Share

    David Harris and the team no2
    Thu, Mar 22 2012 20:00:00
  113. Share
    Want crowdsourced funding for your scientific research? Consider #SciFund and sign up in the next few days for round 2:
    Mon, Mar 26 2012 12:45:14
  114. Share
    #springstudytour It is up to own’s personality if you are better in strategical or operative level @davidharris. analyze colleagues 🙂
    Fri, Mar 23 2012 13:42:25
  115. Share

    Thu, Mar 22 2012 20:00:00
  116. Share
    #springstudytour paraphrasing Stoner: most compelling thing you can do online is posting unique content
    Thu, Mar 22 2012 11:56:07
  117. Share

    Fantastic guide Dan Tussey from @SFCityguides never disappoints! Another awesome gold rush tour! #springstudytour
    Fri, Mar 23 2012 15:49:01
  118. Share

    David Spring
    Thu, Mar 22 2012 20:00:00
  119. Share

    visiting blackboard mobile offices in San Francisco with @mblevangelist #springstudytour
    Fri, Mar 23 2012 17:13:33
  120. Share
    @mblevangelist thanks for the great presentation and good ideas – Blackboard Mobile #springstudytour
    Fri, Mar 23 2012 18:55:46
  121. Share
    #blackboard: Data integration is the greatest challenge #springstudytour
    Fri, Mar 23 2012 17:58:35
  122. Share
    In case you haven’t heard, Blackboard acquires Moodlerooms…
    Mon, Mar 26 2012 18:23:15
  123. Share

    David Small – BlackBoard
    Thu, Mar 22 2012 20:00:00
  124. Share
    Love! RT @manuelnappo: : Wondering, what we’ve been doing at #springstudytour @SwissEdSocial? Read it here
    Fri, Mar 23 2012 11:47:01
  125. Share

    swissnex’s Christian Simm
    Thu, Mar 22 2012 20:00:00
  126. Share

    : #myfav #learning from #springstudytour
    Fri, Mar 23 2012 18:57:55
  127. Share

    #springstudyour it’s was a super week, thank you to everyone
    Fri, Mar 23 2012 19:34:52
  128. Share

    Gilda Schertenleib on the week
    Thu, Mar 22 2012 20:00:00
  129. Share

    #springstudytour the last menu
    Sat, Mar 24 2012 12:02:09
  130. Share

    Goodbye dinner
    Thu, Mar 22 2012 20:00:00
  131. Share

    Thank you @swissnexSF for providing us with excellent building blocks. Now we have to create and deliver.”
    Fri, Mar 23 2012 20:00:25
  132. Share
    #sprinstudytour Thanks for an incred inspiring week, ladies! Such gracious hostesses! @SwissEdSocial @florenciapp @meganmansell @JuliaClaud
    Sat, Mar 24 2012 10:50:49
  133. Share

    Ready and sad to leave SF #springstudytour
    Sat, Mar 24 2012 20:35:16
  134. Share
    Landed… Greetings to the #awesome people from #springstudytour
    Sun, Mar 25 2012 10:02:11