The Digital Campus

The Digital Campus

May 21, 2015
by Florencia Prada
Comments Off on Understanding your Audience

Understanding your Audience

At the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways. The objective of the model was … Continue reading

November 7, 2012
by Florencia Prada
Comments Off on What’s Really Happening in Social Media in Switzerland?

What’s Really Happening in Social Media in Switzerland?

While we keep a close eye on what Swiss universities and institutes of research are up to in social media, it is much harder to keep track of what’s going on in general in social media in Switzerland. Putting myths … Continue reading