The Digital Campus

The Digital Campus

January 31, 2017
by Edouard Reat Noch
Comments Off on Best Time to Post on Instagram in 2017

Best Time to Post on Instagram in 2017

This last article from our “Best  Time to Post in 2017” series will be tackling Instagram. Once again, the findings were compared with the digital marketing performance of 30 Swiss universities’ accounts over the last 6 months. Here is what we found out.

January 18, 2017
by Edouard Reat Noch
Comments Off on Best Time to Post on Facebook in 2017

Best Time to Post on Facebook in 2017

A recent study conducted by Sproutsocial presented data about optimal posting time and content types in the U.S. We’ve aligned that information with what we’ve seen from the digital marketing performance of 46 Swiss universities over the last 6 months. Here is what we … Continue reading

December 21, 2016
by Edouard Reat Noch
Comments Off on 5 Social Media Trends To Keep On Your Radar For 2017

5 Social Media Trends To Keep On Your Radar For 2017

In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from … Continue reading

July 23, 2015
by Michael Simonett
Comments Off on Seven Instagram Tips to Strengthen Your Brand

Seven Instagram Tips to Strengthen Your Brand

Instagram epitomizes the increasing importance of visual posts in social networking. Images draw people in like nothing else. The audience engagement rate on Instagram, for example, is much higher than on Facebook or Twitter. Given this, Instagram can be a … Continue reading

September 23, 2013
by Florencia Prada
Comments Off on Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law. After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco … Continue reading

September 19, 2013
by Julia Kuhn Mirza
Comments Off on Digital Campus Study Tour – Day 3

Digital Campus Study Tour – Day 3

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche) Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya.

September 18, 2013
by Julia Kuhn Mirza
Comments Off on Digital Campus Study Tour – Day 2 According to Reto

Digital Campus Study Tour – Day 2 According to Reto

By Reto Caluori, Head of Communications at the University of Basel (@retocaluori). A to Z through Day #2 A as in Alumni: Having focused on graduation for a long time to establish a relationship with students, Stanford Alumni now shifts … Continue reading

September 18, 2013
by Megan Williams
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Digital Campus Study Tour – Day 2 According to Jeremy

By Jeremy Packham, Communications Officer at the University of Lausanne and EPFL, where he works on continuing education programs (@JeremyPackham). The second day of our Study Tour kicked off with an hour’s drive from San Francisco down South to the … Continue reading

September 17, 2013
by Megan Williams
Comments Off on Digital Campus Study Tour – Day 1

Digital Campus Study Tour – Day 1

By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007) San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are … Continue reading