The Digital Campus

The Digital Campus

September 30, 2015
by Michael Simonett
Comments Off on Mint, mint, mint: New Corporate Design for the University of Basel

Mint, mint, mint: New Corporate Design for the University of Basel

Earlier this year, just in time for the spring semester 2015, the University of Basel launched its redesigned website. But that was not all: With it came a complete rebranding. We talked to Matthias Geering, Head of Communications & Marketing, … Continue reading

March 18, 2015
by Julia Kuhn Mirza
Comments Off on How to Manage Your University’s Brand

How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us … Continue reading