The Digital Campus

The Digital Campus

September 5, 2013
by Julia Kuhn Mirza
Comments Off on Social Media Analytics for Your University

Social Media Analytics for Your University

This week we had the pleasure to invite Patrick Powers for a webinar in the scope of our Digital Campus program. Patrick, a project manager at Mstoner, is an expert when it comes to social media analytics and how to … Continue reading

May 3, 2012
by Julia Kuhn Mirza
Comments Off on Gains on Facebook and the Power of Twitter Reach

Gains on Facebook and the Power of Twitter Reach

We are well into 2012, which means brand new numbers about Swiss academia and their social media presence. Those of you participating in the program have already received the quarterly reports about official and unofficial presence. In this blog post we … Continue reading

March 15, 2012
by Julia Kuhn Mirza
Comments Off on Snapshot: How is Swiss Academia using Social Media?

Snapshot: How is Swiss Academia using Social Media?

In this second installment of the December survey results, we look at the reasons why Swiss academia is using social media, how they are using it, what barriers exist, and if and how impact is measured. Check out last week’s … Continue reading

March 8, 2012
by Julia Kuhn Mirza
Comments Off on Snapshot: Where is Swiss Academia Today?

Snapshot: Where is Swiss Academia Today?

In December 2011, we asked the communications department of every Swiss institution of higher education how they are integrating social media into their communications strategy. Almost all Swiss universities and a large number of universities of applied sciences gave us … Continue reading

September 2, 2011
by Julia Kuhn Mirza
Comments Off on Understanding your Social Media Presence (Part 1)

Understanding your Social Media Presence (Part 1)

For the second time in 2011, we combed through social media channels Facebook, Twitter, YouTube, LinkedIn, and iTunes U to assess the presence of Swiss academia in social media. We are excited to give you an introduction to our research … Continue reading