The Digital Campus

The Digital Campus

June 26, 2017
by Edouard Reat Noch
Comments Off on Mindset Segmentation: What it is and how to use it

Mindset Segmentation: What it is and how to use it

Traditionally, segmenting audiences is a way to understand current behavior to predict future actions. Today, marketers are digging deeper than ever into the personas created through basic demographic differences. That’s why “mindset segmentation” has become a useful process.