News, blog posts, and articles that caught our eye this week:

• Klout changes the formula behind their score:  How you engage with your followers and who they are now has a larger influence on your score. Plus Klout puts more emphasis on your real-world influence. Your score might get a boost if you are a CEO or even have your own Wikipedia page.
• What’s the ROI of your social media efforts? Higher ed sure has some trouble identifying the return of investment when it comes to social media. Unsurprisingly, a recent report by the university of Massachusetts Dartmouth has created quite a stir in the community.
• Google+ is soon rolling out vanity URLs: The date is not set, but all of us with Google+ profiles or pages should keep an eye out for this new feature, that will enable you to have a custom URL instead of a long URL with a bunch of numbers.
• What did we learn about the Olympics? Check out this great data visualization by the Guardian.
• Swiss start-up Silp brings jobs to you: Searching for a new job might soon be a thing from the past. Silp uses your social graph to match jobs with your skills and leverages your personal network to shape your career.