We all dream of hitting the jackpot with a social media campaign that goes viral. While it’s good to dream and aim for the sky, the reality is that any campaign can be successful just by following some simple guidelines.

During our most recent webinar, Patrick Powers of MStoner Inc., shared the fundamentals of a campaign undertaken by Fordham University in New York City, called #Fordham4Me.

Launched during the Spring of 2014, the campaign will run until the first day of school this coming Fall. So although the complete results are yet to be seen, there’s much to learn from how Fordham University planned and set up their campaign. Continue Reading →