The CASE conference “Social Media and Community: The Case for Implementation” has attracted higher education marketers and communicators from all over the United States, and even some from Saudi Arabia, Lebanon, and of course Switzerland.
Thanks to Matthias Geering, Head Communications & Marketing University of Basel, we were able to create a video with interviews from panelists and key takeaways from participants.
We will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will share our takeaways throughout: Continue Reading →
How can you drive enrollment with social media? Seth Odell from Southern New Hampshire University held a session at #casesmc last month that focused on this question. Following Florencia Prada’s blog post on CASE SMC, I’d like to provide you with a handful of key takeaways from this session.
Since there are already posts available with detailed and long recaps of what happened at the conference, I thought I could add more value by focusing on just four key takeaways from the conversations, and knowledge shared during the event. To access the slides and detailed blog posts, I have made a list at the bottom of this post. Continue Reading →
