The Digital Campus

The Digital Campus

July 23, 2015
by Michael Simonett
Comments Off on Seven Instagram Tips to Strengthen Your Brand

Seven Instagram Tips to Strengthen Your Brand

Instagram epitomizes the increasing importance of visual posts in social networking. Images draw people in like nothing else. The audience engagement rate on Instagram, for example, is much higher than on Facebook or Twitter. Given this, Instagram can be a … Continue reading

March 18, 2015
by Julia Kuhn Mirza
Comments Off on How to Manage Your University’s Brand

How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us … Continue reading

May 14, 2011
by Florencia Prada
Comments Off on Protecting your Brand on Facebook

Protecting your Brand on Facebook

Many of you have inquired how to deal with “unofficial” Facebook pages and groups or inappropriate use of your logo. This becomes especially stressful when your boss asks you to “deal with them.” Before you jump to action, please consider … Continue reading