We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on an image film that sent the crew as far as Singapore.
The result is “Love, Loss, and Other Lessons Learned“, a love story told over four minutes and essentially a silent movie (no translation necessary, how genious!). The big premiere of their new image video was on April 28, just in time for their annual mega event, the St. Gallen Symposium.
An image movie for a relatively small university (7,666 students in case you wonder), which is not just secretly published on their YouTube channel, but is revealed with a bang and a red carpet, has to part of something bigger. What, you ask? Well, let us tell you what else they set up for this image campaign.