The Digital Campus

The Digital Campus

Spring 2012 Study Tour

The Spring 2012 Study Tour will start on Sunday, March 18 and continue through the evening of Friday, March 23, 2012. We advise participants to arrive at least a day prior to the beginning of the program due to the 9hr difference between San Francisco and Switzerland.


Marcel Blattner, Fernfachhochschule Schweiz
Simone Brandenberg, University of Liechtenstein
Lara Canonica, University of Applied Sciences Zurich
Ladina Caprez, University of Lugano
Herwig Dämon, University of Liechtenstein
Daniel Ducommun, Haute Ecole de la Santé la Source
Cindy Eggs, Fernfachhochschule Schweiz
Philippe Fabian, University of Applied Sciences Zurich
Annika Glauner, Euresearch – International Research Programmes University of Zurich and ETH Zurich
Manuel Nappo, University of Applied Sciences in Business Administration Zurich
Gilda Schertenleib, University of Lugano
David Spring, University of Lausanne
Carole Varone, University of Geneva
Magdalena Egli, LOGIN

Attention participants: Make sure to read the material included in Study Tour resources


Please not that schedule is subject to change.

Date Time Activity Location
Sunday, March 18 3:30 pm Welcome session at swissnex San FranciscoPresentation – Christian Simm
Presentation – Florencia Prada
Presentation – Megan Williams
730 Montgomery St.
6:30 pm Welcome dinner at The Urban Tavern 333 O’Farrell Street San Francisco, CA 94102
Monday, March, 19 8:00 am – 9:15 am Introduction to Silicon Valley, Chuck Darrah, Professor at San Jose State University Federal Reserve Bldg., 400 Sansome St.
10:30 am-12:30 pm AppleEducation Content Overview- Jason Ediger, Director, Content & Mobility, Worldwide Education Markets

iTunes U Overview- Steve Wilson, iTunes U Producer
Cupertino, CA
12:45 pm Lunch and transfer to Berkeley, CA
2:00 – 4:00 pm Visit to UC Berkeley – Christina Sponselli & Ram Kapoor Berkeley, CA
4:30 pm Debrief at the Faculty Club Berkeley, CA
Tuesday, March 20 8:30 am – 9:15 am Visit to Twitter – Thomas Arend, International Product Lead San Francisco, CA
10:30 am Visit to Stanford’s School of Medicine:John Stafford Associate Director of Digital Media Strategy. 301 Ravenswood RoadConference room I102Menlo Park, CA
12:00 pm Stanford Alumni Association’s Adam Miller and Amy Wolf. Stanford, CA
1:00 pm Lunch on campus Stanford, CA
3:00 pm – 4:30 pm Visit to Stanford’s School of Engineering (SOE)
Andy Myers, Communications Director Social Media Manager & Staci Baird, Community Manager, SOE.
Stanford, CA
Wednesday, March, 21 9:30 am – 10:30 am Visit to YouTube. Arthur Woods, YouTubeEDU program.Presentation San Bruno, CA
11 pm – 1 pm Visit to Facebook – Alok Menghrajani, Rodrigo Schmitdt, and Atish Mehta. Menlo Park, CA
3 pm – 4 pm Visit to LinkedIn – Christina Allen, Product Manager Mountain View, CA
Thursday, March, 22 9:00 am – 11:30 am Social media Workshop with Michael StonerPresentation 730 Montgomery St.
2:00 pm-4:30pm Visit to California Academy of Sciences- Amie Wong, Marketing Manager San Francisco, CA
6:30 pm – 9:30 pm Robots in Space @swissnexsf 730 Montgomery St.
Friday, March 23 9:00 am – 11:30 am Measuring Success with David HarrisPresentation 730 Montgomery St.
11:45 am Gold Rush City – walking tour San Francisco, CA
2:00 pm – 3:30 pm Visit to Blackboard (e-learning)
David Small, Mobile Evangelist
40 Gold St., San Francisco, CA
4:00 pm- 5:15 pm Wrap up at swissnex San FranciscoPresentation 730 Montgomery St, San Francisco, CA
6:30 pm Goodbye dinner at Fog City Diner 1300 Battery St. San Francisco, CA

Dress code

Business casual (trousers and open collar shirt, no tie or jacket necessary)


The weather in March can be a little unpredictable but certainly warmer than Switzerland. A light jacket is recommended year round. For your information, temperatures in March vary from 9  to 16 degrees Celsius. You can check the weather here.


Participants are responsible for making their own travel and accommodation arrangements. However, we want to facilitate travel as much as possible so find below some information regarding hotels and air travel.

In addition, participants are responsible for their own meals unless when provided for.


We are very pleased to announce SWISS International Air Lines as the official carrier of the program. SWISS offers the only direct flight between Switzerland and San Francisco. We highly encourage you to fly SWISS International Air Lines and benefit from the following:

Dedicated call center: Obtain a 5% discount when you book your travel through SWISS’ dedicated call center. Rebooking is free of charge (subject to availability)when you book through this call center. You can contact them Monday – Friday 8:30 am – 5:00 pm by email or  phone: +41 44 564 17 51.

Swiss International Air Lines

Swiss International Air Lines is the Official Carrier of the Program. For preferred participants’ rates, please contact SWISS at:

e-mail address:
phone number: 0011 41 44 564 17 51
opening hours: Mon thru Friday8.30am till 5pm (CET)

Search for a flight


We have specially negotiated rates with several hotels in San Francisco. In order to receive these special rates, the reservations need to be made by swissnex San Francisco. Selected participants can contact Natasha Feiger for assistance booking their hotels. All three hotels are also conveniently located right in Union Square, a 10 minute walk from swissnex San Francisco.

Hotel Handlery Union Square
Rates: $139 – $179/night

Kensington Park Hotel:
Rates: $139 – $164/night

Sir Francis Drake Hotel:
Rates  begin at $149/night

More information

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