Making the most of your time in SF Bay

We will spend a very intense week together. In order to make the most out of your short time in the SF Bay Area, it is important that you prepare and read in advance. Our meeting hosts will expect questions and the more you know in advance the more we will be able to learn in these visits.

Below are links to articles to help you broaden your knowledgebase.

About Silicon Valley

• A great PBS film about Silicon Valley
• The Pay Pal Mafia
• Map of major Silicon Valley companies

Required knowledge

Your school is making a considerable investment sending you over a week to San Francisco. While you will learn a lot during your trip, we expect you to have a mid to advanced knowledge of social media.

Please go over the points below to ensure basic level of knowledge.

• Facebook
  • Facebook and your university:
    • Do you have an official page, groups, how many?, etc.
  • Advertising, boosting posts and more
  • Understand the difference between groups and official pages
• LinkedIn
  • Do you have a profile on LinkedIn?
  • Presence of your university on LinkedIn: Do you have a university page, a company page, a group?
  • Understand the difference between groups, company pages, and university pages
  • How does your university use LinkedIn? Any issues that you can help answer for your colleagues
  • LinkedIn for universities webinar
  • Everything about LinkedIn (webinars and more)
• Twitter
  • Do you have a Twitter account?
  • Does your school have a Twitter account? How do you use it?
  • Are you advertising on Twitter? Do you know how?
• YouTube:
  • Do you have a YouTube profile?
  • Is it linked with your Google+ profile?
  • Do you know how to use playlists?
• UC Berkeley
  • Basic facts about UC Berkeley
  • Check out their accounts on Facebook, Twitter, YouTube, etc.
  • UC Berkeley and Alumni
  • Haas School of Business
• Stanford
  • Basic Facts
  • Stanford Alumni Association
  • Stanford Online

And most importantly

This is your opportunity to see how your peers work in the U.S., learn about trends and challenges for U.S. universities, and more importantly the perfect opportunity to bring answers to your own university.

Before you leave, ask your colleagues if they are having issues or specific challenges so that you can ask the schools and the companies we visit. Experience taught us that our hosts really like to get feedback and questions from our visitors.

Food, coffee, & more

The Bold Italic

• 25 things you learn your first year in SF:

Best Coffee in SF:

• Best coffeeshops in SF
• Blue Bottle Coffee: http://www.bluebottlecoffee.com/
• Four Barrel:http://fourbarrelcoffee.com/
• Ritual Roasters: http://www.ritualroasters.com/

Other great Higher Ed Resources

• Eduniverse
• Higher Ed Live
• CASE Social Media Blog
• College Web Editor