Already shortly after the arrival at 901 Cherry Street it became perfectly clear that the content of this tweet absolutely fits the corporate culture of YouTube. On the guided tour through the building, Arthur Woods, responsible for the EDU Partnerships, pointed out all the conveniences YouTube offers to its employees – starting with the obligatory 24-hours-provision with an impressing variation of free food that we already experienced in other social media companies the last days. A guaranty for one or another overtime hour… Chuck Darrahs statement of Monday morning rang in our ears: “You don’t have to pay for the coffee – you already payed for it!”
Following the motto “Anyone can obtain a world-class education” YouTube installed its EDU program
in 2009 with the ambitious aim to provide a free knowledge-platform for everyone. The program is divided into three main sections: K12 for primary and secondary schools and teachers with formats like sesame street. The life long learning in cooperation with e.g. the Moma. And – most interesting for us – the higher education in cooperation with colleges and universities like Harvard, Stanford or Yale. Meanwhile there are more than 750 educational channels on YouTube with more than 54.000 accessible videos. The content is mainly uploaded by partner universities but YouTube also invested 100 Mio. $ to produce new content.
How now to become a partner for educational programs? Just open a channel, generate high quality content, apply for the program and become involved in the edu community. Content can be lectures with top professors, student testimonials or live stream campus-wide events. Just make sure to involve staff and students to generate content to make it more authentic and vivid. And don’t forget your alumni and prospective students as interesting audiences. Being aware of the branding you can also start with only few and produced videos. And even if YouTube is the 3rd most visited website in the world, don’t forget to crosspost ion your other channels.
With Google Analytics it is possible to learn more about the users backgrounds, their preferences and even the exact time when they stopped watching a video – to immediately be able to alter strategy and content. And of course Arthur Woods and his team will be glad to help with the implementation.