The Digital Campus

The Digital Campus

Introducing Our Speakers


We are thrilled to announce the participation of three social media and technology experts in our Program Closing Event on November 13, at the University of Basel: Matthias Lüfkens, Ian Hsu, and Barnaby Skinner. This week we introduce Matthias Lüfkens, Managing Director of Burson-Marsteller’s Digital Practice, who will provide the keynote address on November 13.

Stay tuned, the event invitation will arrive in your inboxes in the next few days!

About Matthias Lüfkens

Matthias Lüfkens leads Burson-Marsteller’s Digital Practice across Europe, Middle-East and Africa (EMEA). Previously, Matthias was the Head of Digital Media at the World Economic Forum (WEF) since 2004. In addition to designing and implementing the WEF’s digital strategy, Matthias has advised a wide range of Fortune 500 companies as well as non-profit organizations on social media. Prior to Davos, he was Baltic States correspondent for Agence France PresseLibération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004).

In 1991 he founded the In Your Pocket city guide series in Lithuania, now Central Europe’s premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Lüfkens films and edits videos for his multiple YouTube channels. For more information, visit Matthias’ Vizify biography.

Watch his TEDxZurich talk on the use of social media by world leaders.


Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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