The Digital Campus

The Digital Campus

Social Media in the Corporate World

We attended a social media event in Palo Alto, organized by the German American Business Association. We were eager to learn about the challenges that corporations face when using social media.

One of the most interesting messages of the event was that no one has been able yet to put a dollar figure on ROI of social media. But as the Lufthansa representative put it, one should ask what is the price of not being present. Obviously for corporations where customer relations are key, social media can make a big difference in brand health, and customer loyalty.

Find below a quick storify on the messages shared that evening.

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  2. LenDevanna
    RT @PwCAdvisory: At Corporate World tonight w/ @GABA_California & @SAPNorthAmerica? Join #PwC’s Len Devanna speaking on Social Media in the Corporate World
    Tue, Oct 09 2012 14:32:33
  3. NYC385
    In Palo Alto at #SAP to talk about social media #GABA
    Tue, Oct 09 2012 18:56:29
  4. PwCAdvisory
    At Corporate World tonight w/ @GABA_California & @SAPNorthAmerica? Join #PwC’s Len Devanna speaking on Social Media in the Corporate World
    Tue, Oct 09 2012 14:30:01
  5. florenciapp
    RT @swissnexSF: Looking forward to @gaba_california event on “social media in the corporate world” with @altimeter Susan Etlinger, Lufthansa, SAP, & more
    Tue, Oct 09 2012 19:05:21
  6. shalf
    @swissnexSF @gaba_california @altimeter Sounds great. Will you Storify it?
    Tue, Oct 09 2012 19:05:51
  7. swissnexSF
    http://ow.ly/i/10AqM Susan Etlinger kicks off the event @gaba_california #altimeter
    Tue, Oct 09 2012 19:10:05
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  9. florenciapp
    “what’s the cost of not being on social?” Asks Lufthansa @gaba_california Lufthansa dealt with Dave Carroll of lost guitar effectively
    Tue, Oct 09 2012 19:29:28
  10. JuliaClaud
    RT @swissnexSF: Social media efforts in Lufthansa started in the US not in Germany @gaba_california
    Tue, Oct 09 2012 19:34:57
  11. Do companies really need to engage in Social …
    Tue, Oct 09 2012 13:34:36
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  12. swissnexSF
    SAP started off in 2003 wanting to create a good post sale experience @gaba_california now social media is fully embedded across company
    Tue, Oct 09 2012 19:15:14
  13. florenciapp
    Convincing the c suite that social media is worth it takes a lot of work @gaba_california showing conversations about your brand has impact
    Tue, Oct 09 2012 20:06:31
  14. binsen
    “@swissnexSF: Focus for 2013: better digital experience, meeting connected consumer needs, governance, social commerce #gabacalifornia”
    Tue, Oct 09 2012 20:45:28
  15. setlinger
    Fun night tonight at #gaba with @nyc385, @mdoettling, @sapountzis & @lendevanna. Thanks all for your #socbiz insights!
    Tue, Oct 09 2012 22:41:34
  16. sapountzis
    RT @mdoettling: gr8 Social Media panel at SAP 2nite thx 2 @setlinger @NYC385, @sapountzis & @LenDevanna. awsm #socbiz insights! #gaba < 1
    Tue, Oct 09 2012 22:56:43
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  18. swissnexSF
    Many co.s reacted and jumped on social media. Interesting pivot happened 2 yrs ago when roi was questioned -CMO of webtrends #gabacalifornia
    Tue, Oct 09 2012 19:22:55
  19. biconnections
    RT @florenciapp: Could not have had an event in Palo Alto w/o mentioning #bigdata @gaba_california
    Tue, Oct 09 2012 20:07:25
  20. NYC385
    Pleasure to discuss #socbiz with experts @setlinger @mdoettling @sapountzis @lendevanna #gaba
    Wed, Oct 10 2012 05:06:46
  21. LaimaLuck
    RT @swissnexSF: exciting new area for lufthansa: Moving to crowd sourcing in 2013 @gaba_california
    Tue, Oct 09 2012 23:01:38
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  23. mdoettling
    Great Social Media panel at SAP tonight thanks to @setlinger moderating @NYC385, @sapountzis & @LenDevanna. Awesome #socbiz insights! #gaba
    Tue, Oct 09 2012 22:46:37
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  25. aanaflores
    Great Social Media panel yesterday at #SAP. Thanks to #GABA and #BayBrazil.
    Wed, Oct 10 2012 08:03:47

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.