The Digital Campus

The Digital Campus

Social Media in a Research Institution – Webinar

We hope you’ll join us for the first webinar of the program on June 8, 2011. This is a basic introduction to using social media in a research institution and includes answers and solutions to potential concerns as well as a realistic look at what it takes to do the job. Later webinars will delve into specific topics and tools.

Now, a quick message from our speaker, David Harris:

I’m looking forward to speaking with you all in the upcoming webinar. In this session, we’ll be chatting about social media, of course, but specifically the ways that you can use social media in a research institution.

The outline of the talk is:
1)    The changing information ecosystem
2)    Case studies of using social media
3)    Reasons not to use social media
4)    A week in social media

In the first section, I’ll talk a little about how the way information is transmitted among groups is changing. You are probably starting to get a good feel for this already but I’ll present another way to conceptualize the process.

The second section is the body of the discussion and will present 15 ways that you might find social media useful in your institution. We’ll have examples of the different uses and perhaps some of you will have examples to share with the group.

Not many people talk much about the reasons to NOT use social media except those who doubt its benefits. In this section I’ll present some of the common complaints about social media and tell you how to resolve those complaints.

Some of you might be wondering or scared about how much time it will take to start using social media fully in your jobs. The answer can be not very much if you want. I’ll outline one typical week and a typical day in social media for a research institution. You might be surprised how much you can do in a little time.

Speak with you soon,

David Harris

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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