Get ready for a full day of social media for higher education!

On May 16, 2012, we will hold our second annual meeting for all program participants. Thanks to the support of Swiss International Air Lines and our program funders, Gebert Rüf Foundation, and Switzerland’s Secretariat for Education and Research (SER), we have put together an exciting program to share knowledge, get motivated, and cater to all levels and interests.

Find links below to register and other practical information. Check out the May 16 Participants list. (PDF)

Agenda

Time	Session	Speaker
9:00-9:15	Welcome & introduction	swissnex San Francisco & Swiss International Air Lines
9:15-9:45	Swiss higher ed use of social media – Presentation	swissnex San Francisco
9:45-10:30	Panel discussion EPFL, HSG, and BFH share how they have implemented and run social media at their institutions. (video)	Michael Mitchell, EPFL Markus Zinsmaier, HSG Andrea Schweizer, BFH
10:30-11:00	Coffee Break
11:00-11:45	Social Media Management @ Swiss International Air Lines	Christian Lüdi
11:50-12:45	Concurrent sessions
	Session I: Making the case for social media in your organization – Presentation	Ferdinand Kobelt, Ernst & Young & SOMEXCLOUD Lecturer David Schäfer, Managing Partner with SOMEXCLOUD
	Session II: Metrics & Monitoring for your social media efforts – Presentation	Mike Schwede
	Session III: Content strategy with Paper.li – Presentation	Kelly Hungerford, Community Manager, Paper.li
13:00-14:00	Lunch	Swiss Air Lines Cafeteria
14:00-14:45	Building Community: Leveraging XING – Presentation	Robert Beer, Country Manager Austria & Switzerland for XING
14:45-15:00	Break
15:00-15:50	Concurrent sessions
	Session I: Making the case for social media in your organization	Ferdinand Kobelt, Ernst & Young & SOMEXCLOUD Lecturer David Schäfer, Managing Partner with SOMEXCLOUD
	Session II: Metrics & Monitoring for your social media efforts	Mike Schwede
16:00-16:20	Google and Swiss Universities – Presentation	Michel Bernard, Google CH
16:20-16:45	Conclusion	swissnex San Francisco
16:50-17:50	Apéro offered by Swiss International Air Lines

How to Register

All participants of the Social Media Program are invited to attend.

We ask participants to first consider the agenda and then proceed to registration to select the sessions they wish to attend. This will allow us to schedule the sessions in appropriate meeting rooms and plan accordingly.

Registration is closed.

Practical information

Location

Swiss International Air Lines AG
Obstgartenstrasse 25
CH – 8302 Kloten – Map

Meals

Coffee & croissants: Swiss International Air Lines will be offering coffee & croissants in the morning and a light apero in the evening
Lunch: Participants are welcome to purchase their own lunch at the Swiss Air Lines cafeteria offering a wide variety of food.