Get ready for a full day of social media for higher education!
On May 16, 2012, we will hold our second annual meeting for all program participants. Thanks to the support of Swiss International Air Lines and our program funders, Gebert Rüf Foundation, and Switzerland’s Secretariat for Education and Research (SER), we have put together an exciting program to share knowledge, get motivated, and cater to all levels and interests.
Find links below to register and other practical information. Check out the May 16 Participants list. (PDF)
Agenda
Time |
Session |
Speaker |
9:00-9:15 | Welcome & introduction | swissnex San Francisco & Swiss International Air Lines |
9:15-9:45 | Swiss higher ed use of social media – Presentation | swissnex San Francisco |
9:45-10:30 | Panel discussion EPFL, HSG, and BFH share how they have implemented and run social media at their institutions. (video) | Michael Mitchell, EPFL Markus Zinsmaier, HSG Andrea Schweizer, BFH |
10:30-11:00 | Coffee Break | |
11:00-11:45 | Social Media Management @ Swiss International Air Lines | Christian Lüdi |
11:50-12:45 | Concurrent sessions | |
Session I: Making the case for social media in your organization – Presentation | Ferdinand Kobelt, Ernst & Young & SOMEXCLOUD Lecturer David Schäfer, Managing Partner with SOMEXCLOUD |
|
Session II: Metrics & Monitoring for your social media efforts – Presentation | Mike Schwede | |
Session III: Content strategy with Paper.li – Presentation | Kelly Hungerford, Community Manager, Paper.li | |
13:00-14:00 | Lunch | Swiss Air Lines Cafeteria |
14:00-14:45 | Building Community: Leveraging XING – Presentation | Robert Beer, Country Manager Austria & Switzerland for XING |
14:45-15:00 | Break | |
15:00-15:50 | Concurrent sessions | |
Session I: Making the case for social media in your organization | Ferdinand Kobelt, Ernst & Young & SOMEXCLOUD Lecturer David Schäfer, Managing Partner with SOMEXCLOUD |
|
Session II: Metrics & Monitoring for your social media efforts | Mike Schwede | |
16:00-16:20 | Google and Swiss Universities – Presentation | Michel Bernard, Google CH |
16:20-16:45 | Conclusion | swissnex San Francisco |
16:50-17:50 | Apéro offered by Swiss International Air Lines |
How to Register
All participants of the Social Media Program are invited to attend.
We ask participants to first consider the agenda and then proceed to registration to select the sessions they wish to attend. This will allow us to schedule the sessions in appropriate meeting rooms and plan accordingly.
Registration is closed.
Practical information
Location
Swiss International Air Lines AG
Obstgartenstrasse 25
CH – 8302 Kloten – Map
Meals
Coffee & croissants: Swiss International Air Lines will be offering coffee & croissants in the morning and a light apero in the evening
Lunch: Participants are welcome to purchase their own lunch at the Swiss Air Lines cafeteria offering a wide variety of food.