The Digital Campus

The Digital Campus

Searchmetric’s SEO Ranking Factors 2013

Screen Shot 2013-07-02 at 5.16.58 PMSearchmetrics recently launched their top SEO ranking factors for 2013 supported by a great infographic.

The study revealed that:

1. Compared to 2012, The importance of keywords in the URL / domain has significantly decreased as a ranking factor.

2. Brands get a hall pass when it comes to many of the SEO rules that apply to other websites.

3. Social sharing is still important as well positioned URLs have a high number of likes, shares, tweets and plus ones.

4. Good ranking URLs…have more text and a higher number of additional media integrations compared with 2012.

5. Backlinks continue to be one of the most important SEO metrics.

6. On-page factors – such as site speed –  do more harm than good when it comes to page ranking

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.