The Digital Campus

The Digital Campus

Research Paper Part 1: Introduction to Social Media

Did you know that a struggling economy  and lack of access to the Internet are not obstacles to social networking? Do you remember SixDegrees? Have you ever heard the story of the crucial patent that allows for the basic features on all social networks, and how it could have fallen into the wrong hands and killed the burgeoning industry?

Find the answers to these questions and many more in the first installment of our Research Paper, which covers the early days of social media, its evolution, key players in the industry, and the status of social media today.

We hope that this section of the report provides you with useful information about how social networking got started and lays the groundwork for the next installment, Part 2: Introduction to Main Tools I, to be released on April 28, 2011.

Read Part 1

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Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.