A look at global statistics for reach and usage of social networks shows that Swiss Internet users are no strangers to social media. The fact that they appear in the upper range in terms of usage and reach should help social media advocates make a case for these relatively new media channels. Read more about the behavior of Swiss Internet users and the numbers for each social media tool in this fourth part of the research paper.
The two last installments of the research paper will focus on social media in education and will be released next Thursday, May 19. They will complete the paper and pave the ground for a solid understanding of social media, just in time for our kickoff event on May 24.