From recruiting talents to keeping in touch with alumni, social media offers a full range of opportunities for academic institutions. Maybe you are already using some of the tools at your institution and have recognized the value added. But chances are that you have faced the challenge of persuading your fellow colleagues to tap into social media, or are still trying to convince them. Common questions that illustrate how concerned some people are include: “how do we ensure that we don’t lose control over our Facebook wall?” or “what are we going to do with negative comments?” These concerns are not new and should be taken into account, but should never stop an institution from leveraging social media. Read more about opportunities and risks in this part of the research paper. We are very excited to get the discussion started, answer your questions, address your concerns, and listen to your feedback next Tuesday at the kickoff event in Bern. See you there!
On a side note: Please have a look at our social media glossary (also saved in the library) in case you stumble over expressions like “cloud”, “geotagging” or have ever wondered what a “widget” is.