A recent study conducted by Sproutsocial presented data about optimal posting time and content types in the U.S. We’ve aligned that information with what we’ve seen from the digital marketing performance of 46 Swiss universities over the last 6 months. Here is what we found.
Each year at the University of Lausanne, the Career Center partners with the Student Association (FAE) for a research project looking at new students.
From November to December of 2015, 1,162 new students responded to the study. For the Digital Campus, we were most interested in the students’ use of social media, email and tools. The following infographic provides insight worth highlighting:
In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from their use in a commercial context. However, we strongly believe in the importance to keep these trends on your radar as they are bound to shape your audience’s expectations as well as the general way they use social media.
The last day of our study tour led us to a white alligator, the probably cheapest science lab of the world and one of the most prestigious universities in the Western hemisphere. I want to share with you my five main take-aways from our “grand finale”. Continue Reading →
On the third day of the study tour, we visited the University of California, Berkeley, which is a public research university located in California and the oldest institution in the UC system. Continue Reading →
After a brief but intensive trip into the heart of Silicon Valley, where we set foot on the Facebook campus in Menlo Park to meet with Instagram engineer group manager Rodrigo Schmidt, today it was time to dig a little deeper into the narrative of social media and to check out a couple of start-up companies.
Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions I had about their platforms. It was only one moment in a day full of inspiring business encounters we had on our Study Tour with swissnex San Francisco. Continue Reading →
The art of science communication can be defined as the ability to pitch something as complicated as quantum physics in a way that is not only engaging, but also authentic to the audience. So, what’s the key to become a strong science communicator? Continue Reading →
On November 5, 2015, ETH Zurich hosted the annual Digital Campus event and welcomed 70 university communicators to its campus. Andrew Gossen, Senior Director for Social Media Strategy at Cornell University’s Alumni Affairs & Development Office, joined the event as keynote speaker and presented a workshop on digital campaigns in the afternoon.
Below are all the slide decks from the event:
Keynote speech – Andrew Gossen, Cornell University
Making social media human – Herwig Dämon, University of Liechtenstein
How Swiss universities use social media – Julia Kuhn Mirza, swissnex San Francisco
Digital campaigns (workshop) – Andrew Gossen, Cornell University
Earlier this year, just in time for the spring semester 2015, the University of Basel launched its redesigned website. But that was not all: With it came a complete rebranding. We talked to Matthias Geering, Head of Communications & Marketing, to get the inside scoop on their new corporate design. Continue Reading →