It might have happened to you already. You walk over to a co-worker’s desk and realize that their view of Facebook/Twitter/YouTube is completely different from yours! It turns out that the platform has decided not to roll out its new design to you. Why?
Don’t worry, it’s not about you. It’s about them.
As users start using multiple devices to access social media, it’s a job to keep up with the best on user interface (UI) and provide the best user experience (UX). To do so, these platforms have to continuously test features and designs by rolling it out to a specific subset of users prior to making these changes available to entire user base. As annoying as it might be, it makes sense when you consider the intense competition to offer the best experience possible to users.
The latest redesign is Twitter’s new profile page rolled out to celebrities mostly and few users. Check out Michelle Obama’s profile for a look at what’s next.
Many argue that it really resembles Facebook. What do you think?