The Digital Campus

The Digital Campus

LinkedIn Powering MBA applications

LinkedInLinkedIn has been powering job applications for companies such as Netflix, Tripit, and other companies since 2011.

Anybody with a LinkedIn profile can quickly submit their applications to jobs at these companies with just a click of a button. That convenience is now available to applicants to Johnson’s School of Management’s MBA program at Cornell University.

A little digging revealed that Cornell is not the only university that considers LinkedIn profiles when making student admission decisions. 

First steps

Cornell first tested the LinkedIn enhanced application process for its Cornell Tech Campus in NYC.

Cornell’s new application for its Ithaca-based programs was inspired by the unique application process for the Johnson Cornell Tech MBA program in New York City (also part of Cornell University), which enrolled its first class in May 2014.

The results encouraged the university to bring it to their MBA program. Taking into account the fact that MBA students often have had jobs and are grooming themselves for a business or entrepreneurial career, adding LinkedIn to the application process makes a lot of sense.

How it works

The process remains exactly the same. In fact, the LinkedIn profile enhances the application process by bringing in all the data from LinkedIn that most users carefully curate and select to show to convey their professional background.

Some key factors to keep in mind about the LinkedIn enhanced application process:

  1. The application data & process are hosted & owned by Cornell
  2. The data stays with the university
  3. Data from the LinkedIn profile is brought in to fill in certain fields.
  4. The use of LinkedIn profile is optional.
Cornell University

Cornell University

The advantages

All universities embark on sophisticated campaigns to engage their incoming students. While LinkedIn profile data is mostly used to the convenience of applicants as well as admission officers, it contains extremely valuable data that can be used throughout the time is enrolled as a student and even after as an alumni.

As Cornell put it:

The LinkedIn feature and others aspects were designed to solicit thought-provoking content that illustrated students’ originality and expertise. To date, Johnson Cornell Tech MBA applicants have provided Prezi presentations, videos, and mobile applications as submissions, said Christine Sneva, Director of Enrollment and Student Services at Cornell Tech.

For students, LinkedIn offers the ability to connect with alumni, future colleagues, and showcase their work digitally without having to worry about updating word documents. It’s really about having one resume (or CV) for all schools.  More benefits for students.

Following suit

While Cornell University is the only university to fully incorporate LinkedIn into their application process—not just asking for the LinkedIn profile url, it is not the only academic program that considers LinkedIn profile information. And Cornell believes many more schools will soon follow.

California College of the Arts (CCA), San Francisco, CA requires MBA applicants to provide their LinkedIn profile url.

CCA MBA application

Does your university require a link to applicant’s LinkedIn profile? If so please share it with us.

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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