The Digital Campus

The Digital Campus

KPCB Internet Trends 2013 Report: What You Need to Know

You might have heard about Kleiner Perkins Caufield & Byers Internet Trends 2013 Report.  It was presented to the public on May 29, 2013 and ever since slides are being analyzed, discussed, and debated.  Below, I share four slides that I thought you could find validating or at least informative to your work in social media. If you want a more detailed look, read the 10 key takeaways from this report on

1. People still use Facebook. A little less than in 2011, but they still use it. What stands out is the growth of Instagram and Tumblr. However, they are still the domain of early adopters.

Screen Shot 2013-05-30 at 10.43.39 PM

2. Photos are still being shared. Here you see again the rise of Instagram and newcomer Snapchat!Screen Shot 2013-05-30 at 10.44.24 PM

3. Video still matters. Keep investing in good video content.

Screen Shot 2013-05-30 at 10.44.38 PM

4. Transparency and authenticity. If you are faking it, everyone will find out…and fast!

Screen Shot 2013-05-30 at 10.55.54 PM

 I could not resist the dog slide 🙂 but I think it illustrates well that the era of anonymity is pretty a thing of the past. And in 2013, more than ever it is hard to hide. The report is a wealth of information regarding use of mobile, what’s happening in China, and more. A must-read of any professional working in the digital world. Check it out below.

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.