The Digital Campus

The Digital Campus

Fall 2011 Study Tour by Storify.com

Eleven Swiss university representatives visit the San Francisco Bay Area to learn how local universities are leveraging social media and scout news trends in Silicon Valley.

@retosiffert Welcome to San Francisco! # fallstudytour
swissnexSF
September 25, 2011
RT @sylviefournier: Ready to begin the first day of #fallstudytour in @swissnexSF
swissnexSF
September 26, 2011
@FortGuil nice shot! #fallstudytour yfrog.com/kl74jjaj @swissnexsf
meganmansell
September 26, 2011

Getting to know #fallstudytour participants! http://twitpic.com/6r0tk8
Photo by swissnexSF on twitter

Great presentation of what makes the Silicon Valley so unique in the world by chuck darrah #fallstudytour http://t.co/NJENYSrA
hdzimmermann
September 26, 2011
[youtube http://www.youtube.com/watch?v=jbxxi1boJSU?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
Just met a former business informatics student from #FHS St. Gallen at @swissnexSF – what a small world #fallstudytour
hdzimmermann
September 26, 2011
@ucberkeley gives us insight into their #socialmedia management #fallstudytour @swissedsocial http://t.co/4HXDlzWC
meganmansell
September 26, 2011
Questions like "what’s your favorite place on campus?" triggers the most likes and comments on UC Berkeley’s Facebook page #fallstudytour
JuliaClaud
September 26, 2011
RT @sylviefournier: have to find the students where they are (on social media), not where you want them to be. – Dan Mogulof #fallstudytour
SwissEdSocial
September 26, 2011
Flickr: Swiss Academia and the Social Media Landscape

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.
RT @SwissEdSocial: 16% of new twitter users sign up on a mobile device. #fallstudytour
nikoko
September 27, 2011
A walk in the Berkely park 1 #fallstudytour http://t.co/kOzXSebr
guillaumeconne
September 27, 2011

You're so very welcome. You inspire us! RT @CyberlearnSanF: End 1st Day. Busy tiring but rich & interesting! Tx again! http://yfrog.com/kgd79nvj
Photo by swissnexSF on twitter

Loving these photos from yesterday! Thanks #fallstudytour http://t.co/OR54IviC
meganmansell
September 27, 2011
Very true so far! RT @geeringm: "They all cook with water" – that’s a perfect and motivating claim for the studytour! #fallstudytour
hdzimmermann
September 26, 2011
A walk in the Berkeley park 2 #fallstudytour http://t.co/7vuCHoSP
guillaumeconne
September 27, 2011
Fall 2011 Study Tour: Day 1

September 27, 2011 by meganmansell Day 1 of the study tour included a few words about swissnex San Francisco from Executive Director and Founder, Christian Simm, and some specifics on our work with universities as described by Vanessa Drigo.
#fallstudytour on the way to Stanford University http://t.co/DHpPLzZR
geeringm
September 27, 2011
yes, great! RT @SwissEdSocial: Ian Hsu’s team @Stanford is a true example of constant evolution through experimentation #fallstudytour
hdzimmermann
September 27, 2011
LinkedIn, Facebook, Twitter, Blog, etc are not necessarily competing channels to reach out alumni – Adam Miller #fallstudytour
SwissEdSocial
September 27, 2011
After UC Berkeley, we are here at Stanford University! Great campus, great conversations with Internet Media Managers! #fallstudytour
Executive_MScom
September 27, 2011
[youtube http://www.youtube.com/watch?v=n2D8zxqNCXA?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
Lesson of the day (or of the morning) : "People love hearing about themselves" #fallstudytour
guillaumeconne
September 27, 2011
Nostalgia is key for alumni to respond, A. Wolf @StanfordAlumni #fallstudytour Also ask questions that makes them look smart if they answer
SwissEdSocial
September 27, 2011
Okay, VIDEO of the social media study tour day 1 is ready. http://t.co/v4IUdEgZ #fallstudytour (sorry ’bout the sound)
meganmansell
September 27, 2011
[youtube http://www.youtube.com/watch?v=DQdswcTJW44?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
The First Google Server #fallstudytour http://t.co/xnSBesO8
hdzimmermann
September 27, 2011
RT @FortGuil: How to success on Twitter and FB? "Just be there. Just show up." Staci Baird @girljournalist Pretty simple? #fallstudytour
hdzimmermann
September 27, 2011
Chartbeat.com, crowdbooster.com, timely.is and storify.com @girljournalist recommended tools. Thanks so much for all the tips #fallstudytour
SwissEdSocial
September 27, 2011
really social! RT @florenciapp: Promoting other people’s content is part of @stanfordeng social media strategy #fallstudytour
hdzimmermann
September 27, 2011

Met with a cool group of folks from @SwissnexSF today @Stanfordeng and talked all things social media.
Photo by Girl Journalist on flickr

"They all cook with water, but …" — Day 2 of Social Media Study Tour http://t.co/fFA7vKrd #fallstudytour
hdzimmermann
September 28, 2011
RT @JuliaClaud: And here is the proof! Who can spot it? RT @SwissEdSocial We just saw @SwissAirLines fly over @Stanford #fallstudytour http://j.mp/rdLUKO
SwissEdSocial
September 28, 2011
[youtube http://www.youtube.com/watch?v=k1zOFt4qxO4?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
We just saw the SFO-ZRH @SwissAirLines fly over @Stanford We had a "Swiss" moment πŸ™‚ #fallstudytour
SwissEdSocial
September 28, 2011
"…some use San pellegrino" as @geeringm said @hdzimmermann: "They all cook with water, but …" — day 2 http://t.co/sDvnmh7j #fallstudytour”
retosiffert
September 28, 2011
Multimedia integration in one frame without ever leaving @webdoc pure HTML5. Brilliant!
florenciapp
September 28, 2011
Awesome. Webdoc’s Vincent Borel uses Charles Bradley example in Webdoc demo! #fallstudytour http://t.co/UNX1TLkU
meganmansell
September 28, 2011
Charles Bradley

webdoc is a social platform empowering people to express themselves and interact with others online in ways that haven”t been possible until now. It”s a place where social conversation is rich and happens just like it does in real life: spontaneously around people, events and topics.
@ webdoc really interesting tool, can’t wait to start using it. Thanks for the presentation! #fallstudytour
guillaumeconne
September 28, 2011
@webdoc cool presentation from Vincent Borel #fallstudytour Webdoc is ad-free & for free, updated in real time. nice!
hsgsanfran
September 28, 2011
which company would show you cafeteria a/ gym first before any pres.? must be a google company #YouTube #fallstudytour http://t.co/5EtPxyGJ
hdzimmermann
September 28, 2011
Why YouTube and not iTunesU? #fallstudytour Worldwide reach is the main advantage of YouTube over itunesU
SwissEdSocial
September 28, 2011
We are @YouTube with Jacques Hebert & David Fuchs – excited to hear about the educational side of YT #fallstudytour http://j.mp/psAoEq
JuliaClaud
September 28, 2011
@SaWenger this is the tool I recommended to you earlier: memonic.ch @mymemonic – give it a try #fallstudytour #swiss #startup
hdzimmermann
September 28, 2011
At @wildfireapp with @johnmazevedo Very excited to learn what unis can do with Wildfire #fallstudytour
SwissEdSocial
September 28, 2011
We do too! @florenciapp: I love that Facebook is a client of @wildfireapp powering more than 40 of their pages #fallstudytour”
wildfireapp
September 28, 2011
RT @florenciapp: Competition for fans. Avg user likes 8.7 pages. Content has to be relevant to keep them #fallstudytour @wildfireapp
meganmansell
September 28, 2011
Your FB fans can be your spokespersons – 91% of brand fans are more likely to recommend brand to friends #fallstudytour
florenciapp
September 28, 2011
WILDFIRE the perfect start-up!

webdoc is a social platform empowering people to express themselves and interact with others online in ways that haven”t been possible until now. It”s a place where social conversation is rich and happens just like it does in real life: spontaneously around people, events and topics.
RT @SwissEdSocial: Social Media Study Tour Daily! http://t.co/KA49HRAq ▸ @epfl @guillaumeconne @meganmansell @ucberkeleynews #fallstudytour
meganmansell
September 28, 2011
Meeting california style? Gioia introduces the participants to her activities w/Swiss university spinoffs #fallstudytour http://j.mp/nV1q8x
JuliaClaud
September 28, 2011
Jobs for students and recent graduates – Very nice product: http://t.co/KYyuzA1j #fallstudytour
SwissEdSocial
September 28, 2011
"we’re sitting on data that can tell you the degree outcomes from any university, any department" Christina Allen, LinkedIn #fallstudytour
meganmansell
September 28, 2011
LinkedIn as a safety net for students – @christinaallen at @linkedIn #fallstudytour
SwissEdSocial
September 28, 2011
Stray Google bikes. #fallstudytour http://t.co/7ISHU5ah
meganmansell
September 29, 2011
Visite de @LinkedIn et rencontre avec les personnes en charge de la localisation française du site. #fallstudytour
CyberlearnSanF
September 29, 2011
Nice work, guest bloggers! RT @SwissEdSocial: Fall 2011 Study Tour: Day 3 http://t.co/8gnab6bhttp://goo.gl/fb/PL8YO #fallstudytour
meganmansell
September 29, 2011
[youtube http://www.youtube.com/watch?v=4Bz1aYDrviI?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
We are so fortunate to have @mStonerblog @swissnexSF talking to our Study Tour participants #fallstudytour http://t.co/BYwg1DgM
SwissEdSocial
September 29, 2011
Lesson of the morning : "It’s time to get real about social media" (Michael Stoner) #fallstudytour
guillaumeconne
September 29, 2011
See what Brent Izutsu has been up to. @stanford on ITunes U hits 40 mil downloads http://t.co/B4Z84JsT #fallstudytour
meganmansell
September 29, 2011
It’s all about empowering the organization – @mStonerblog on organizational models for social media management #fallstudytour
SwissEdSocial
September 29, 2011
"Sometimes is really important to pick up a phone and make a call" Michael Stoner #fallstudytour
guillaumeconne
September 29, 2011
A Facebook page is not a social strategy – Michael Stoner #fallstudytour
hsgsanfran
September 29, 2011
Top level support to start social media is absolutely essential @mStonerblog #fallstudytour
SwissEdSocial
September 29, 2011

Peering over Reto's shoulder
Photo by swissnex San Francisco on flickr

A personal connection is crucial to get the loyality of your Facebook fans – something universities usually have @mstonerblog #fallstudytour
JuliaClaud
September 29, 2011
If you want to set up an alumni network, think about what is valuable to alumni first = key to get commitment & engagement #fallstudytour
JuliaClaud
September 29, 2011
Lunch at Ferry Building. #fallstudytour http://t.co/WoiAHfdz
meganmansell
September 29, 2011
After an outdoor lunch at SF ferry building #fallstudytour is off to meet with @lenashaw at UCSF http://t.co/zONQLBj5
SwissEdSocial
September 29, 2011
Hey @LenaShaw Check out this recap of our visit to @ucsf http://t.co/g88OqbUS #fallstudytour
SwissEdSocial
September 30, 2011
It’s not just about the numbers. Are they engaged? – @LenaShaw @ucsf #fallstudytour
SwissEdSocial
September 29, 2011
Robotic Pharmacy Video by @ucsf picked up by Tech press outlets Very cool: http://t.co/EaxW2Pjf #fallstudytour
SwissEdSocial
September 29, 2011
@ucsf with Lena Shaw. It seems that this University is closer than ours in Switzerland. #fallstudytour
FortGuil
September 29, 2011
[youtube http://www.youtube.com/watch?v=19kGmPfyt24?enablejsapi=1&origin=storify.com&wmode=opaque&w=360&h=294]
message: multimedia rich stories are good stories. #fallstudytour
meganmansell
September 29, 2011
Social Media Study Tour Daily is out! http://t.co/6BoCoSAC ▸ Top stories today via @sylviefournier @executive_mscom @florenciapp @sponselli
SwissEdSocial
September 29, 2011
Day 4 blog post is up. Guest bloggers rock! @RT @SwissEdSocial: Fall 2011 Study Tour: Day 4 http://t.co/Mljnr05G #fallstudytour
meganmansell
September 30, 2011
At #kred preview. People are very excited about this product. New competition for @klout? Can’t wait to see @Sara__Fedele @sylviefournier
florenciapp
September 30, 2011
@PeopleBrowsr with @sylviefournier @florenciapp #kred
Sara__Fedele
September 30, 2011
#fallstudytour final day starts with @physicsdavid (@ swissnex San Francisco w/ @florenciapp) http://t.co/xwBP9Kc0
hdzimmermann
September 30, 2011
#fallstudytour hard at work with @physicsdavid on metrics http://t.co/3sQMwhm0
SwissEdSocial
September 30, 2011
Lesson of the day: "Social media is not a strategy, it’s a tool" (@physicsdavid) #fallstudytour
guillaumeconne
September 30, 2011
RT @JuliaClaud: Our fantastic guide Dan Tussey from @SfCityguides is talking about the Gold Rush with our group #fallstudytour http://t.co/ZbV8LSM1
SwissEdSocial
September 30, 2011
150 years ago it took 5-6 months to go from NYC to SanFran – so don’t complain about redeye flights πŸ˜‰ #fallstudytour #citytour
hdzimmermann
September 30, 2011
This beautiful top floor meeting room at @Blackboard is so well lit that I want to wear my sunglasses http://j.mp/nlEBrd #fallstudytour
JuliaClaud
September 30, 2011
Walking tour of 1840s SF. #fallstudytour http://t.co/iol5IQ6o
meganmansell
September 30, 2011

with FHS Alumnus Marco Solombrino
Photo by hdzimmermann on flickr

Going mobile is a huge challenge and opportunity. Nice @blackboard solutions #fallstudytour Cool simulator app #fallstudytour
florenciapp
September 30, 2011
Visiting @blackboard with #fallstudytour Discovering their ties with @Stanford http://t.co/V7XmH36P
SwissEdSocial
September 30, 2011
e-Learning goes mobile! Is that the future? #fallstudytour
Sara__Fedele
September 30, 2011
RT @meganmansell: I 2nd that. Good to meet the neighbors, too! RT @SwissEdSocial: Thank u @mblevangelist for a great @blackboard presentation. #fallstudytour
wayne8482321
September 30, 2011
I 2nd that. Good to meet the neighbors, too! RT @SwissEdSocial: Thank u @mblevangelist for a great @blackboard presentation. #fallstudytour
meganmansell
September 30, 2011

Mobile Evangelist David T. Small, Blackboard
Photo by hdzimmermann on flickr

Thank you @mblevangelist for a great @blackboard presentation. Tons of interest from our #fallstudytour participants
SwissEdSocial
September 30, 2011
Christian Simm concludes #fallstudytour – thank you @swissnexSF http://t.co/Vh6T5ygi
hdzimmermann
September 30, 2011

Christian Simm concludes #fallstudytour - thank you @swissnexSF
Photo by hdzimmermann on flickr

Thank you so much for this wonderful and so interesting week. Awesome @swissnex team! #fallstudytour
sylviefournier
September 30, 2011
Checking out @Stanford app w/ guys who made it: Blackboard Mobile #fallstudytour http://t.co/vNFTQlJa
meganmansell
September 30, 2011
What a great week! Thank you @florenciapp @JuliaClaud @meganmansell and all the @swissnexSF team! #fallstudytour
guillaumeconne
September 30, 2011
No Thank YOU!! RT @CyberlearnSanF End of this awsome tour. So many inputs experiences meetings. Tx swissnex #fallstudytour
JuliaClaud
October 1, 2011
Sure: Robot Revolution: From the Lab to the World @swissnexSF http://t.co/4LzEAJNV RT @wildfireapp: Friday evening plans? #fallstudytour
hdzimmermann
September 30, 2011
#fallstudytour still awake and hanging w/ robots @ swissnexsf http://t.co/vrXmH4Hi
meganmansell
October 1, 2011
Big compliment for @florenciapp @meganmansell @JuliaClaud and all @swissnexSF team! #fallstudytour was just great http://t.co/YchhTOnN
retosiffert
October 1, 2011
I miss the #fallstudytour! What will I do without you?
meganmansell
October 1, 2011
@retosiffert WOW! Who would have said you would be organizing this over twitter? Have a great bike tour #fallstudytour!
SwissEdSocial
October 1, 2011
Last day @Sanfrancisco gonna seize the day! Thx @swissnexsf for this great week! ‘was just AWESOME! Keep in touch, cheers! #fallstudytour
olivierschwarz
October 1, 2011
Relive the first 3 days of #fallstudytour in this @youtube playlist: http://t.co/yYrsbIhg
SwissEdSocial
October 1, 2011
Carpe diem today after an awsome week full of amazing experiences. Grateful tx to swissnex team. Now go for shopping!;) #fallstudytour
CyberlearnSanF
October 1, 2011
A little tired after the velo tour to Sausalito with Sara, @olivierschwarz and @retosiffert #fallstudytour
FortGuil
October 2, 2011
@florenciapp we will tweet on and on to keep in touch;) We’ll miss all swissnex cheerful motivating & so sweet girls! #fallstudytour
CyberlearnSanF
October 1, 2011
@SwissEdSocial when data plans reach their limits, Twitter is taking over πŸ˜‰ by the way, the tour was A… (complete) #fallstudytour
retosiffert
October 2, 2011
@FortGuil @Sara__Fedele @olivierschwarz @retosiffert great tour! .. and me a little bit tired after returning home πŸ™‚ #fallstudytour
hdzimmermann
October 2, 2011
Very interesting! (read w/Google translate) RT @retosiffert: Story connecting zurich & silicon valley: http://t.co/sGhMJnhw #fallstudytour
swissnexSF
October 3, 2011
@fortguil Have a nice flight home on @SwissAirLines and keep in touch #fallstudytour Can’t wait to see your photos–they are so good!
swissnexSF
October 3, 2011
Last tweet from San Francisco. Thank’s to all of you and to our @swissnexSF ‘s Angels to take care of us during the week ! #fallstudytour
FortGuil
October 3, 2011
bye bye San Francisco #fallstudytour (@ San Francisco International Airport (SFO) w/ 58 others) http://t.co/IELZXspW
hdzimmermann
October 1, 2011

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.