The Digital Campus

The Digital Campus

Enchantment: The Art of Changing Hearts, Minds, and Actions


With so much talk about the challenge to get upper management buy-in during our spring social media study tour, I thought I should share Guy Kawazaki‘s infographic about his book Enchantment.

Simple, obvious? Maybe. Yet not that many of us “enchant” others well.

Enchantment Infographic

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.

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