The Digital Campus

The Digital Campus

Communicating on the Web During a Crisis – Webinar

We will hold our second webinar of the program on June 30, 2011.  Nyleva Corley, Web and Social Media Manager, and Chris Latham, Web Designer for University Operations, will share their experience using social media and the web for crisis communication from the Sept 28, 2010 shooting at University of Texas at Austin. This webinar is a case study and is fit for all levels of social media knowledge.

Hello,

We are looking forward to discussing social media and crisis communications with you next Thursday, June 30.

We are in Austin, Texas, and work for The University of Texas at Austin, one of the largest public universities in the United States and the largest institution of The University of Texas System. The university is a veritable good-sized city, with about 50,000 students and 20,000 faculty and staff, its own police department and even its own power plant.

If you’d like to get a view of The University of Texas at Austin campus before our webinar, you can browse around the 360-degree virtual tour.

About our presentation

Last fall the emergency communications plan for The University of Texas at Austin was put to the test. On Tuesday, Sept. 28, just after 8 a.m. the first reports of an armed suspect on campus were made to 911. When a shooter was confirmed, the campus went into lock-down mode. As the day unfolded, we learned that Colton Tooley, a 19-year-old mathematics sophomore, brought an AK-47 to campus, randomly fired shots into the ground and then ran into the university’s Perry-Castañeda Library, where he turned his gun on himself. No one else on campus was physically harmed.

During the incident, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situation.

We will lead you through the successes and challenges experienced while communicating via social media and on the Web during the campus lock-down.

We will share results and look at the tools and channels we used, our roles and responsibilities, the communication timeline, the community response, server woes, technology considerations and lessons learned.

About us

Chris is a Web designer for University Operations and a May graduate of the university’s School of Information. His master’s degree studies focused on information architecture and usability.

Nyleva is a Web and social media manager for the Office of Public Affairs. From crafting feature stories to engaging in social media efforts, she’s responsible for the content strategy of the university’s Web presence, including the university’s home page.

We’re looking forward to the discussion with you next Thursday. Please send your questions to the team (sociamedia@nullswissnexsanfrancisco.org) in advance.

Best regards,
Chris and Nyleva

Author: Florencia Prada

Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive in Silicon Valley.