The Digital Campus

The Digital Campus

March 26, 2014
by Julia Kuhn Mirza
Comments Off on CASE SMC 14: A Recap

CASE SMC 14: A Recap

“Who thought that after five years, social media is still as important”. This is how Keith Hannon, Associate Director for Social Media at Cornell University opened this year’s CASE conference on Social Media and Community. The first CASE SMC conference … Continue reading

January 23, 2014
by Julia Kuhn Mirza
Comments Off on Great Resources for Higher Education Marketers

Great Resources for Higher Education Marketers

We strive to equip you with the best tools out there to successfully market your university, and have therefore compiled a list of useful websites for you. They offer valuable resources around higher education marketing, with best practices, tips, interviews, … Continue reading

November 8, 2013
by Julia Kuhn Mirza
Comments Off on Digital Communication in Higher Education [Infographic]

Digital Communication in Higher Education [Infographic]

A survey by the US marketing agency Verge Pipe Media asked 25,000 students, parents-of-students, and alumni at a US University “is social media important to you?” and “how would you like the University to communicate with you?”. The results are … Continue reading

September 17, 2013
by Megan Williams
Comments Off on Digital Campus Study Tour – Day 1

Digital Campus Study Tour – Day 1

By Tanja Von Rotz, Head of Marketing and Communications, ZHAW School of Psychology (@indira2007) San Francisco welcomes the Study Tour Group with beautiful sunny and warm weather, leaving the fog behind. After exploring the exciting city on Sunday we are … Continue reading

September 5, 2013
by Julia Kuhn Mirza
Comments Off on Social Media Analytics for Your University

Social Media Analytics for Your University

This week we had the pleasure to invite Patrick Powers for a webinar in the scope of our Digital Campus program. Patrick, a project manager at Mstoner, is an expert when it comes to social media analytics and how to … Continue reading

August 29, 2013
by Julia Kuhn Mirza
Comments Off on Create the Perfect Post

Create the Perfect Post

I am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets … Continue reading

September 30, 2011
by Megan Williams
Comments Off on Fall 2011 Study Tour: Day 4

Fall 2011 Study Tour: Day 4

Thursday was a city day, complete with the realities of San Francisco in the summer: sunshine one minute, fog the next. Sandrine Wenger, Alumni Network Coordinator for the University of Lausanne, was kind enough to create a delightful little photo … Continue reading

May 31, 2011
by Megan Williams
Comments Off on Kickoff Meeting at Swisscom

Kickoff Meeting at Swisscom

As Florencia and I jet (or should I say jetlag) our way back home to San Francisco after a jam-packed week in Switzerland, we remember our excitement at finally meeting so many of you on May 24, 2011, at the … Continue reading