The Digital Campus

The Digital Campus

October 29, 2017
by nicolekasielke
Comments Off on #DCSF17 Day 4 | Instead of promised gold, we found a cockroach and a white alligator

#DCSF17 Day 4 | Instead of promised gold, we found a cockroach and a white alligator

Our last day of the study tour started with another trip to Berkeley where we attended a podcast workshop. The program said: podcasts are the new “gold” in digital communications. Our instructor Laura Klivans used a different expression. She gave … Continue reading

June 7, 2017
by Edouard Reat Noch
Comments Off on Blogging vs Vlogging: Identifying the right moments for the right content

Blogging vs Vlogging: Identifying the right moments for the right content

In a 2016 Marketing Industry report published by Social Media Examiner, it is stated that “74% of social media marketers use visuals for their content, ahead of blogs (68%)”. While the efficiency of visual content is strongly supported, phasing out … Continue reading

January 31, 2017
by Edouard Reat Noch
Comments Off on Best Time to Post on Instagram in 2017

Best Time to Post on Instagram in 2017

This last article from our “Best  Time to Post in 2017” series will be tackling Instagram. Once again, the findings were compared with the digital marketing performance of 30 Swiss universities’ accounts over the last 6 months. Here is what we found out.

January 29, 2015
by Julia Kuhn Mirza
Comments Off on Is Your President on Social Media?

Is Your President on Social Media?

“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office. #FollowtheLeader, a mStoner publication, is about social media lessons … Continue reading

October 1, 2014
by Julia Kuhn Mirza
Comments Off on Digital Campus Study Tour – Day 2

Digital Campus Study Tour – Day 2

By Olivia Poisson, Communications Officer, University of Basel and Jun Sarbach, PR Consultant, ETH Zurich.  How to really engage your community On the second day of our study we were invited to Stanford University where we met experienced social media managers of three … Continue reading

May 27, 2014
by Julia Kuhn Mirza
Comments Off on The New Image Campaign of the University of St.Gallen

The New Image Campaign of the University of St.Gallen

We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on … Continue reading