The Digital Campus

The Digital Campus

June 26, 2017
by Edouard Reat Noch
Comments Off on Mindset Segmentation: What it is and how to use it

Mindset Segmentation: What it is and how to use it

Traditionally, segmenting audiences is a way to understand current behavior to predict future actions. Today, marketers are digging deeper than ever into the personas created through basic demographic differences. That’s why “mindset segmentation” has become a useful process.

January 31, 2017
by Edouard Reat Noch
Comments Off on Best Time to Post on Instagram in 2017

Best Time to Post on Instagram in 2017

This last article from our “Best  Time to Post in 2017” series will be tackling Instagram. Once again, the findings were compared with the digital marketing performance of 30 Swiss universities’ accounts over the last 6 months. Here is what we found out.

January 18, 2017
by Edouard Reat Noch
Comments Off on Best Time to Post on Facebook in 2017

Best Time to Post on Facebook in 2017

A recent study conducted by Sproutsocial presented data about optimal posting time and content types in the U.S. We’ve aligned that information with what we’ve seen from the digital marketing performance of 46 Swiss universities over the last 6 months. Here is what we … Continue reading

January 6, 2017
by Edouard Reat Noch
Comments Off on “Comment Allez-Vous?” A Study on Student Habits and Trends

“Comment Allez-Vous?” A Study on Student Habits and Trends

Each year at the University of Lausanne, the Career Center partners with the Student Association (FAE) for a research project looking at new students. From November to December of 2015, 1,162 new students responded to the study. For the Digital … Continue reading

December 21, 2016
by Edouard Reat Noch
Comments Off on 5 Social Media Trends To Keep On Your Radar For 2017

5 Social Media Trends To Keep On Your Radar For 2017

In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from … Continue reading