On day 3 of our digital campus tour, we had a busy schedule and a very diversified program. To be able to be attentive in every meeting, we started by rising our blood sugar level with some delicious donuts in … Continue reading →
October 25, 2017 by annedoerig | Comments Off on #DCSF17 | It’s all about Story telling!
On the first day of our Digital Campus Study tour we discovered the importance of storytelling. A good story will hook the reader and make him curious to know the end. It’s pretty obvious to say that but it’s definitely difficult when it comes to complicated subject such as science. To illustrate and show you this point, I’ll tell you the story of this first day :).
Exploratorium, or how to make science understandable for everyone?
In the morning we visited the Exploratorium which is a museum dedicated to making science understandable for everyone (from kids to grown-ups). Quite a big challenge, though, and we realised that storytelling is definitely the key to interest your target and interact with them. During this first visit, I began adding Stories on our Instagram channel and asked myself “how can I tell a good story to our followers?”. The answer came to me when I saw Pluto’s grave. Science can/must be fun so let’s use this exhibition and have some fun. It worked at the time because even with the time difference (it was 6 pm in Switzerland), I got 30 more views on the story in 10 min and at the current time (it’s 3 am in Switzerland) we have now 80 views and 2 comments.
UC Berkeley, meeting with awesome storytellers
We then went to UC Berkeley in the afternoon and first met Keith McAleer, Communication director for Industrial Engineering & Operations Research. He told us about an awesome storyteller who is named Schéhérazade, she managed to stay alive during 1001 nights just with a very good story she wouldn’t finish. Do you now see the importance of a good story telling ? We do (and we stayed alive too :)). This process is definitely the same for science or every other topic. You must determine what you you want to share and what you want to tell to your reader.
We then met Kathrin Bader, Director of Social media for UC Berkeley. She showed us 8 things we did’n’t know about UC Berkeley (a good catch to begin a story). I personally was amazed by how she kept me interested all the way, first with the title of her presentation and second by the next 8 points about UC Berkeley. It was very instructive. To end this article I’ll borrow one of the eight points of Kathrin’s presentation, “Cuteness rocks”, with this UC Berkeley squirrel I found on the Instagram page @squirrelsofberkeley. I hope you enjoyed reading this short story of our first day #DCSF17.
Anne Dörig, Communication Specialist
HES-SO, University of Applied Sciences and Arts Western Switzerland
March 7, 2016
by sgibis Comments Off on #DCSF16 Day 4 | Experiencing Science the Silicon Valley way!
The last day of our study tour led us to a white alligator, the probably cheapest science lab of the world and one of the most prestigious universities in the Western hemisphere. I want to share with you my five … Continue reading →
March 6, 2016
by mbango Comments Off on #DCSF16 Day 3| Tips on Filming with a Mobile Phone
After a brief but intensive trip into the heart of Silicon Valley, where we set foot on the Facebook campus in Menlo Park to meet with Instagram engineer group manager Rodrigo Schmidt, today it was time to dig a little … Continue reading →
March 3, 2016
by joybolli Comments Off on #DCSF16 Day 1 | It’s All About the Network
Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions … Continue reading →
October 3, 2014
by Michael Simonett Comments Off on Digital Campus Study Tour – Day 4
By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day … Continue reading →
October 23, 2013
by Florencia Prada Comments Off on Video Recap: Digital Campus Study Tour 2013
For many of our program participants, joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part … Continue reading →
September 23, 2013
by Florencia Prada Comments Off on Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts
by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law. After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco … Continue reading →
September 19, 2013
by Julia Kuhn Mirza Comments Off on Digital Campus Study Tour – Day 3
By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche) Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya.