The Digital Campus

The Digital Campus

#DCSF17 | It’s all about Story telling!

October 25, 2017 by annedoerig | Comments Off on #DCSF17 | It’s all about Story telling!

On the first day of our Digital Campus Study tour we discovered the importance of storytelling. A good story will hook the reader and make him curious to know the end. It’s pretty obvious to say that but it’s definitely difficult when it comes to complicated subject such as science. To illustrate and show you this point, I’ll tell you the story of this first day :).

Exploratorium, or how to make science understandable for everyone?

In the morning we visited the Exploratorium which is a museum dedicated to making science understandable for everyone (from kids to grown-ups). Quite a big challenge, though, and we realised that storytelling is definitely the key to interest your target and interact with them. During this first visit, I began adding Stories on our Instagram channel and asked myself “how can I tell a good story to our followers?”. The answer came to me when I saw Pluto’s grave. Science can/must be fun so let’s use this exhibition and have some fun. It worked at the time because even with the time difference (it was 6 pm in Switzerland), I got 30 more views on the story in 10 min and at the current time (it’s 3 am in Switzerland) we have now 80 views and 2 comments.

UC Berkeley, meeting with awesome storytellers

We then went to UC Berkeley in the afternoon and first met Keith McAleer, Communication director for Industrial Engineering & Operations Research. He told us about an awesome storyteller who is named Schéhérazade, she managed to stay alive during 1001 nights just with a very good story she wouldn’t finish. Do you now see the importance of a good story telling ? We do (and we stayed alive too :)). This process is definitely the same for science or every other topic. You must determine what you you want to share and what you want to tell to your reader.

We then met Kathrin Bader, Director of Social media for UC Berkeley. She showed us 8 things we did’n’t know about UC Berkeley (a good catch to begin a story). I personally was amazed by how she kept me interested all the way, first with the title of her presentation and second by the next 8 points about UC Berkeley. It was very instructive. To end this article I’ll borrow one of the eight points of Kathrin’s presentation, “Cuteness rocks”, with this UC Berkeley squirrel I found on the Instagram page @squirrelsofberkeley. I hope you enjoyed reading this short story of our first day #DCSF17.

Anne Dörig, Communication Specialist
HES-SO, University of Applied Sciences and Arts Western Switzerland

March 4, 2016
by dloringett
Comments Off on #DCSF16 Day 2 | Understanding the social media “persona” and the start-up culture

#DCSF16 Day 2 | Understanding the social media “persona” and the start-up culture

After a brief but intensive trip into the heart of Silicon Valley, where we set foot on the Facebook campus in Menlo Park to meet with Instagram engineer group manager Rodrigo Schmidt, today it was time to dig a little … Continue reading

March 3, 2016
by joybolli
Comments Off on #DCSF16 Day 1 | It’s All About the Network

#DCSF16 Day 1 | It’s All About the Network

Have you ever wondered what the people at Facebook are like? Today, I had the once in a life-time chance to walk into the Facebook premises and ask Rodrigo Schmidt, an Engineering Leader at Facebook & Instagram, all the questions … Continue reading

October 3, 2014
by Michael Simonett
Comments Off on Digital Campus Study Tour – Day 4

Digital Campus Study Tour – Day 4

By Andrea Schweizer, Deputy Head of Communications, Berner Fachhochschule BFH Day 4 took us back to UC Berkeley. At Berkeley’s Graduate School of Journalism Vicki Hammarstedt and Shaleece Haas awaited us for the Video storytelling workshop. It was a day … Continue reading

October 23, 2013
by Florencia Prada
Comments Off on Video Recap: Digital Campus Study Tour 2013

Video Recap: Digital Campus Study Tour 2013

For many of our program participants,  joining our Study Tours can be a transformative experience. In September 2013, 6 university communicators spent five days together visiting companies and universities, sharing challenges and successes, and learning from each other. As part … Continue reading

September 23, 2013
by Florencia Prada
Comments Off on Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

Digital Campus Study Tour – Day 5: Foggy Weather, Clear Thoughts

by Adrian Sulzer, Deputy Head of Communication at the ZHAW School of Management and Law. After an entire week of beautiful sunny weather Karl the Fog greeted us Friday morning and reminded us of his reign in the San Francisco … Continue reading

September 19, 2013
by Julia Kuhn Mirza
Comments Off on Digital Campus Study Tour – Day 3

Digital Campus Study Tour – Day 3

By Irène Brunner, Online Manager at the Zurich University of Applied Sciences, School of Engineering (@ladycomanche) Today was the day with the big names: LinkedIn and Facebook! And a not as well known but good, established startup called Gigya.