“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office. #FollowtheLeader, a mStoner publication, is about social media lessons … Continue reading →
July 10, 2014
by Julia Kuhn Mirza Comments Off on What has Swiss Academia been up to?
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in … Continue reading →
January 23, 2014
by Julia Kuhn Mirza Comments Off on Great Resources for Higher Education Marketers
We strive to equip you with the best tools out there to successfully market your university, and have therefore compiled a list of useful websites for you. They offer valuable resources around higher education marketing, with best practices, tips, interviews, … Continue reading →
August 14, 2013
by Florencia Prada Comments Off on 72% of Online Adults are Social Networking Site Users
Have you ever wondered whether you are investing your resources wisely when it comes to choosing the right social media platforms? In this post we explore some trending data from The Pew Research Center and Comscore’s Data Mine with specific … Continue reading →
June 4, 2013
by Julia Kuhn Mirza Comments Off on Latest Statistics About Swiss Higher Education on Social Media
EHL Lausanne has the highest Klout Score, EPFL the most Twitter followers, and HSG departments are the most active on Facebook. These are just some of the findings from the Q1 2013 research we conducted.
February 14, 2013
by Florencia Prada Comments Off on Facebook Fatigue is For Real. Now What?
Two thirds of the adult online population in the U.S are Facebook users. This social network is without doubt the most popular network in the U.S. and in many other countries around the world (including Switzerland, where almost half of the … Continue reading →
January 23, 2013
by Julia Kuhn Mirza Comments Off on Social Media at Dodis: Small Team, Big Impact
It is time for another spotlight on some of Switzerland’s social media champions in universities and research. This time I had the pleasure of taking a closer look at Dodis, a research project that maintains a database of Swiss diplomatic … Continue reading →
November 7, 2012
by Florencia Prada Comments Off on What’s Really Happening in Social Media in Switzerland?
While we keep a close eye on what Swiss universities and institutes of research are up to in social media, it is much harder to keep track of what’s going on in general in social media in Switzerland. Putting myths … Continue reading →
June 28, 2012
by Florencia Prada Comments Off on Meet Yan Luong – Social Media Manager @ RTS
This interview is part of a series of posts highlighting social media trailblazers in Switzerland. Our last post in this series, featured Katja Wenk, Web and Social Media Officer at the University of St. Gallen. Today, we meet Yan Luong, … Continue reading →