We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried. I am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in … Continue reading →
July 10, 2014
by Julia Kuhn Mirza Comments Off on What has Swiss Academia been up to?
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in … Continue reading →
September 5, 2013
by Julia Kuhn Mirza Comments Off on Social Media Analytics for Your University
This week we had the pleasure to invite Patrick Powers for a webinar in the scope of our Digital Campus program. Patrick, a project manager at Mstoner, is an expert when it comes to social media analytics and how to … Continue reading →
July 24, 2013
by Julia Kuhn Mirza Comments Off on Summer Reading List
A recent Facebook post by Stanford University inspired me to create a fine little reading list for one of these Summer days. Grab your iPad or print out some articles below, and find yourself a nice spot in the shade … Continue reading →
June 4, 2013
by Julia Kuhn Mirza Comments Off on Latest Statistics About Swiss Higher Education on Social Media
EHL Lausanne has the highest Klout Score, EPFL the most Twitter followers, and HSG departments are the most active on Facebook. These are just some of the findings from the Q1 2013 research we conducted.
February 14, 2013
by Florencia Prada Comments Off on Facebook Fatigue is For Real. Now What?
Two thirds of the adult online population in the U.S are Facebook users. This social network is without doubt the most popular network in the U.S. and in many other countries around the world (including Switzerland, where almost half of the … Continue reading →
August 31, 2012
by Julia Kuhn Mirza Comments Off on What Have Swiss Universities Been up to in the Last Quarter?
For the second time this year, we have taken an extensive look at Facebook, Twitter, YouTube, LinkedIn, and iTunes U, and evaluated the presence of Swiss universities on those channels.* Each university can download its detailed report on their private landing … Continue reading →
July 11, 2012
by Florencia Prada Comments Off on Goldbach Interactive’s Social Media Monitoring Tool Report 2012
This post was originally published by Goldbach Interactive in early July 2012. Many thanks to Dominic Stöcklin for allowing us to publish it on this blog. Social Media Monitoring Tool Report 2012 Social media monitoring is becoming more important than … Continue reading →
May 3, 2012
by Julia Kuhn Mirza Comments Off on Gains on Facebook and the Power of Twitter Reach
We are well into 2012, which means brand new numbers about Swiss academia and their social media presence. Those of you participating in the program have already received the quarterly reports about official and unofficial presence. In this blog post we … Continue reading →