Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really add value? Will they fall asleep during my presentation? Will the room be … Continue reading →
February 5, 2015
by Florencia Prada Comments Off on New Tool Alert: FanPage Karma
We keep an eye on the latest tools and platforms. Read about the most recent one we’ve tried. I am pretty sure that a tool that has “shitstorm” alert is going to be all the rage with you all in … Continue reading →
July 10, 2014
by Julia Kuhn Mirza Comments Off on What has Swiss Academia been up to?
You can probably divide your faculty into two groups: Those who believe in the potential of social media, and those who consider it more of a waste of their time. Do you have one or more social media believers in … Continue reading →
June 4, 2013
by Julia Kuhn Mirza Comments Off on Latest Statistics About Swiss Higher Education on Social Media
EHL Lausanne has the highest Klout Score, EPFL the most Twitter followers, and HSG departments are the most active on Facebook. These are just some of the findings from the Q1 2013 research we conducted.
August 31, 2012
by Julia Kuhn Mirza Comments Off on What Have Swiss Universities Been up to in the Last Quarter?
For the second time this year, we have taken an extensive look at Facebook, Twitter, YouTube, LinkedIn, and iTunes U, and evaluated the presence of Swiss universities on those channels.* Each university can download its detailed report on their private landing … Continue reading →
May 3, 2012
by Julia Kuhn Mirza Comments Off on Gains on Facebook and the Power of Twitter Reach
We are well into 2012, which means brand new numbers about Swiss academia and their social media presence. Those of you participating in the program have already received the quarterly reports about official and unofficial presence. In this blog post we … Continue reading →
March 15, 2012
by Julia Kuhn Mirza Comments Off on Snapshot: How is Swiss Academia using Social Media?
In this second installment of the December survey results, we look at the reasons why Swiss academia is using social media, how they are using it, what barriers exist, and if and how impact is measured. Check out last week’s … Continue reading →
March 8, 2012
by Julia Kuhn Mirza Comments Off on Snapshot: Where is Swiss Academia Today?
In December 2011, we asked the communications department of every Swiss institution of higher education how they are integrating social media into their communications strategy. Almost all Swiss universities and a large number of universities of applied sciences gave us … Continue reading →
February 24, 2012
by Florencia Prada Comments Off on In God we trust, all others bring data
You might have been able to avoid them and get away with it but eventually you will have to back your social media efforts with hard numbers. Sooner or later someone is going to ask for them. So beat them … Continue reading →