The Digital Campus

The Digital Campus

January 15, 2014
by Florencia Prada
Comments Off on LinkedIn University Pages: What You Need to Know

LinkedIn University Pages: What You Need to Know

In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date. A master move by LinkedIn to start cultivating a new generation of … Continue reading

August 29, 2013
by Julia Kuhn Mirza
Comments Off on Create the Perfect Post

Create the Perfect Post

I am sure you all have words of wisdom when it comes to which posts do the best on your social media channels. Unsurprisingly, for me the most engaging posts are beautiful pictures on Facebook or tagging others in tweets … Continue reading

September 13, 2012
by Julia Kuhn Mirza
Comments Off on Meet Roger Stupf, Head of Web & Information Management at the University of Zurich

Meet Roger Stupf, Head of Web & Information Management at the University of Zurich

This blog post is part of a series of posts highlighting social media champions in Switzerland. We’ve previously portrayed Katja Wenk, Web and Social Media Officer at the University of St. Gallen and Yan Luong, Social Media Manager at Radio … Continue reading

August 22, 2012
by Florencia Prada
Comments Off on 10 Ways to Engage Students During Back to School Season

10 Ways to Engage Students During Back to School Season

The perfect (social media) storm It’s that time of the year again when students come back to campus. Energy is high, there are no papers to write, and students are running around signing up for classes and settling in. Our experience … Continue reading

June 28, 2012
by Florencia Prada
Comments Off on Meet Yan Luong – Social Media Manager @ RTS

Meet Yan Luong – Social Media Manager @ RTS

 This interview is part of a series of posts highlighting social media trailblazers in Switzerland.  Our last post in this series, featured Katja Wenk, Web and Social Media Officer at the University of St. Gallen. Today, we meet Yan Luong, … Continue reading

June 6, 2012
by Julia Kuhn Mirza
Comments Off on Meet HSG’s Social Media Officer Katja Wenk

Meet HSG’s Social Media Officer Katja Wenk

With more and more universities hiring a full-time social media expert, we think it is time to put the spotlight on these faces and give you a glimpse into their daily work. During the course of the next months, we … Continue reading

April 18, 2012
by Florencia Prada
Comments Off on 7 Ways to Bring Your Community into the Content Creation Process

7 Ways to Bring Your Community into the Content Creation Process

This post was authored by GEORGY COHEN and originally published in January 2012 by the Content Marketing Institute (CMI.) It serves as a good follow up to our Dec 2011 webinar. We recently rerecorded the webinar. Content is a critical interface … Continue reading

March 22, 2012
by Florencia Prada
Comments Off on Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

With so much talk about the challenge to get upper management buy-in during our spring social media study tour, I thought I should share Guy Kawazaki‘s infographic about his book Enchantment. Simple, obvious? Maybe. Yet not that many of us “enchant” … Continue reading