The Digital Campus

The Digital Campus

June 26, 2017
by Edouard Reat Noch
Comments Off on Mindset Segmentation: What it is and how to use it

Mindset Segmentation: What it is and how to use it

Traditionally, segmenting audiences is a way to understand current behavior to predict future actions. Today, marketers are digging deeper than ever into the personas created through basic demographic differences. That’s why “mindset segmentation” has become a useful process.

December 21, 2016
by Edouard Reat Noch
Comments Off on 5 Social Media Trends To Keep On Your Radar For 2017

5 Social Media Trends To Keep On Your Radar For 2017

In a recent Hootsuite webinar, we received insights from digital marketing experts on trends shaping the use of social media in the coming year. There is no debating that the use of such platforms in higher education does differ from … Continue reading

September 17, 2014
by Florencia Prada
Comments Off on A Very Useful Facebook Update

A Very Useful Facebook Update

Small things make all the difference, right? This week I was gladly surprised by a seemingly innocuous Facebook improvement that gives company page managers more control on how they use Facebook.

June 24, 2014
by Florencia Prada
Comments Off on Why Universities Need to Be Run Like Startups

Why Universities Need to Be Run Like Startups

It’s a well documented fact that higher education is being disrupted by new technologies, new players, and changing economic and social context. Consider the following: Student debt is at an all time high in the U.S. and that ⅔ of students … Continue reading

June 5, 2014
by Florencia Prada
Comments Off on Email Newsletter- The Workhorse of University Communications

Email Newsletter- The Workhorse of University Communications

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from. Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend … Continue reading

May 16, 2014
by Julia Kuhn Mirza
Comments Off on Digital Campus Event in Winterthur: A Recap

Digital Campus Event in Winterthur: A Recap

Last week, the Digital Campus participants met at the ZHAW in Winterthur for our first Digital Campus event of 2014. swissnex San Francisco kicked off the day-long event with a snapshot of Swiss higher education and social media, followed by … Continue reading

April 24, 2014
by Julia Kuhn Mirza
Comments Off on Should Your University Be On Instagram?

Should Your University Be On Instagram?

When Facebook acquired Instagram for 1 billion dollars in 2012, many wondered why the social media giant would shell out such a large sum for a picture-sharing app. But two years later, the sum almost sounds like a bargain, considering … Continue reading

March 13, 2014
by Julia Kuhn Mirza
Comments Off on Join us at the Social Media and Community Conference for Higher Ed!

Join us at the Social Media and Community Conference for Higher Ed!

We will attend next week’s CASE conference Social Media and Community, and will make sure that you get the most out of it, even from far away. The conference is tailored for higher education communicators and marketers, and we will … Continue reading