The Digital Campus

The Digital Campus

May 21, 2015
by Florencia Prada
Comments Off on Understanding your Audience

Understanding your Audience

At the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways. The objective of the model was … Continue reading

January 29, 2015
by Julia Kuhn Mirza
Comments Off on Is Your President on Social Media?

Is Your President on Social Media?

“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office. #FollowtheLeader, a mStoner publication, is about social media lessons … Continue reading

April 4, 2013
by Julia Kuhn Mirza
Comments Off on 8 Creative Ways US Universities Use Social Media

8 Creative Ways US Universities Use Social Media

I recently wrote a short version of this blog post for swissnex San Francisco’s blog nextrends. If you are interested in reading more about each example with more details than you can think of, than just keep reading. And if … Continue reading

January 23, 2013
by Julia Kuhn Mirza
Comments Off on Social Media at Dodis: Small Team, Big Impact

Social Media at Dodis: Small Team, Big Impact

It is time for another spotlight on some of Switzerland’s social media champions in universities and research. This time I had the pleasure of taking a closer look at Dodis, a research project that maintains a database of Swiss diplomatic … Continue reading

September 13, 2012
by Julia Kuhn Mirza
Comments Off on Meet Roger Stupf, Head of Web & Information Management at the University of Zurich

Meet Roger Stupf, Head of Web & Information Management at the University of Zurich

This blog post is part of a series of posts highlighting social media champions in Switzerland. We’ve previously portrayed Katja Wenk, Web and Social Media Officer at the University of St. Gallen and Yan Luong, Social Media Manager at Radio … Continue reading

May 31, 2012
by Florencia Prada
Comments Off on Building our Community: One Meeting at a Time

Building our Community: One Meeting at a Time

As we all know, communicating online is a fantastic way to keep in touch but no technology will ever replace meeting face to face. On May 16, we met in Zurich to exchange information, challenges, and ideas with other program … Continue reading