The Digital Campus

The Digital Campus

September 30, 2015
by Michael Simonett
Comments Off on Mint, mint, mint: New Corporate Design for the University of Basel

Mint, mint, mint: New Corporate Design for the University of Basel

Earlier this year, just in time for the spring semester 2015, the University of Basel launched its redesigned website. But that was not all: With it came a complete rebranding. We talked to Matthias Geering, Head of Communications & Marketing, … Continue reading

March 18, 2015
by Julia Kuhn Mirza
Comments Off on How to Manage Your University’s Brand

How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us … Continue reading

January 29, 2015
by Julia Kuhn Mirza
Comments Off on Is Your President on Social Media?

Is Your President on Social Media?

“Once upon a time, college and university presidents distrusted social media. But no more”, this is what I read on the back of the book that just arrived in our office. #FollowtheLeader, a mStoner publication, is about social media lessons … Continue reading

January 15, 2015
by Florencia Prada
Comments Off on Top 10 2014 Holiday Cards

Top 10 2014 Holiday Cards

Here’s a list of our favorite holiday messages of 2014.  Vote for your favorite or add one you think should be on the list.  Top 10 Holiday Cards View more lists from swissnex San Francisco

May 27, 2014
by Julia Kuhn Mirza
Comments Off on The New Image Campaign of the University of St.Gallen

The New Image Campaign of the University of St.Gallen

We knew that the communications team at the University of St.Gallen was planning to focus more on creating videos, but we had no idea what was in the works. Over the last months, the team has been working hard on … Continue reading

April 4, 2013
by Julia Kuhn Mirza
Comments Off on 8 Creative Ways US Universities Use Social Media

8 Creative Ways US Universities Use Social Media

I recently wrote a short version of this blog post for swissnex San Francisco’s blog nextrends. If you are interested in reading more about each example with more details than you can think of, than just keep reading. And if … Continue reading

May 14, 2011
by Florencia Prada
Comments Off on Protecting your Brand on Facebook

Protecting your Brand on Facebook

Many of you have inquired how to deal with “unofficial” Facebook pages and groups or inappropriate use of your logo. This becomes especially stressful when your boss asks you to “deal with them.” Before you jump to action, please consider … Continue reading