The Digital Campus

The Digital Campus

March 18, 2015
by Julia Kuhn Mirza
Comments Off on How to Manage Your University’s Brand

How to Manage Your University’s Brand

Branding for higher education institutions is quite unique, and Deborah Maue, a senior strategist at mStoner, recently covered this challenging topic in a webinar for Digital Campus members. Along with an introduction to branding for higher education, she gave us … Continue reading

April 18, 2014
by Florencia Prada
Comments Off on Alumni Relations: Build Your Network Before you Need It

Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities. While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many … Continue reading