May 21, 2015
by Florencia Prada
Comments Off on Understanding your Audience
At the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways. The objective of the model was … Continue reading
June 5, 2014
by Florencia Prada
Comments Off on Email Newsletter- The Workhorse of University Communications
Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from. Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend … Continue reading
April 18, 2014
by Florencia Prada
Comments Off on Alumni Relations: Build Your Network Before you Need It
Alumni relations is starting to become a more important area of effort for many Swiss universities. While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many … Continue reading
January 15, 2014
by Florencia Prada
Comments Off on LinkedIn University Pages: What You Need to Know
In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date. A master move by LinkedIn to start cultivating a new generation of … Continue reading