The Digital Campus

The Digital Campus

May 21, 2015
by Florencia Prada
Comments Off on Understanding your Audience

Understanding your Audience

At the recent CASE Conference in Miami, Stanford’s Alumni Association shared their behavioral segmentation approach, what they call the “Relationship Model,” which allows them to communicate with their alumni in more effective and relevant ways. The objective of the model was … Continue reading

June 5, 2014
by Florencia Prada
Comments Off on Email Newsletter- The Workhorse of University Communications

Email Newsletter- The Workhorse of University Communications

Our friend Georgy Cohen, from MeetContent.com, wrote an excellent post on best practices for email newsletters that we could all benefit from. Regardless of apocalyptic forecasts that announce the death of email, it is still how many of us spend … Continue reading

April 18, 2014
by Florencia Prada
Comments Off on Alumni Relations: Build Your Network Before you Need It

Alumni Relations: Build Your Network Before you Need It

Alumni relations is starting to become a more important area of effort for many Swiss universities. While many of us will agree that most Swiss people don’t feel a particular affinity to their alma mater as their American counterparts, many … Continue reading

January 15, 2014
by Florencia Prada
Comments Off on LinkedIn University Pages: What You Need to Know

LinkedIn University Pages: What You Need to Know

In August 2013, LinkedIn’s Higher Ed Team launched University Pages, which is the first higher ed specific product that a large social media platform has launched to date. A master move by LinkedIn to start cultivating a new generation of … Continue reading